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Head of Brand Marketing - Fintech
£125k base + bonus + benefits
London/Hybrid
Salt is working with a global giant in the trading world who are a FTSE listed company. They are on the search for a proactive and entrepreneurial Head of Brand with fintech knowledge and ideally experience working in a scale up.
The suitable candidate will have experience managing a marketing budget c£10m and will have strong experience in campaign delivery.
Responsibilities:
Working with the Marketing Director and agency partners you will contribute to:
- Curating and developing the Brand Strategy, defining their positioning, messaging and identity across all touchpoints.
- Develop and execute the campaign planning for the brand, driving this through the full funnel and throughout the customer journey.
- Manage x2 Marketing Manager and the agency relationship.
- Plan and manage the multi-million pound media budget.
- Collaborate with the Marketing leadership team to support in helping to achieve commercial targets.
Profile
- Strong Brand experience within Fintech
- Ideally have scale-up experience
- Strong communicator
- Analytical mindset
