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HubSpot Marketing Manager
Luxury business - B2B & B2C
West London
拢50,000
A luxury brand based in West London are looking for a CRM & Digital Manager to join their growing Digital function.
You will report into the Head of Digital and will be responsible for developing the CRM and email marketing channel to drive brand awareness, traffic, enquiries, new, customer monetisation and attributed revenue.
You will lead on all things HubSpot, so previous experience with this is essential. You will also ideally have some experience in Digital Marketing, specifically around the Paid space.
Responsibilities:
路Develop CRM structure and strategies to enhance customer data quality, categorisation, utilisation and introduce automation to improve client experience throughout the lifecycle, to provide more personalised experiences to customers
路Plan & deliver email marketing campaigns, including segmentation and optimised email templates to drive improvement
路Explore automated email flows - new subscriber confirmation, enquiry flow and more
路Improve customer lifecycle processes, customer segmentation, automated flows and triggers
路Work with the broader marketing, content and sales teams to come up with new creative strategies utilising best practice and customer journey insights
路Monitor results and optimise campaigns to meet KPI goals
路Complete Hubspot implementation, working in close collaboration with Head of Digital
路Develop paid marketing channels to drive brand awareness, traffic and new enquiries
Experience
路In depth experience using HubSpot
路Ideally 4+ years experience in the luxury or arts space within CRM, Digital and Email
路Background in email marketing, marketing automation, lead nurturing, customer personas, and CRM management
路Comfortable with data and analytics for reporting
路Passion for CRM and Digital
路B2C and B2B experience
*Rates depend on experience and client requirements
