Marketing Manager, Fashion industry

Excellent opportunity as a Marketing Manager at a well-established premium brand.

The job holder is to be responsible to report directly to the EMEA Sales Director. The Marketing Manager will be working closely with the EMEA CBO and sales Director to build and execute plans laddering up to long-term brand strategies to help drive growth. Also requires an experienced marketer who is highly digitally-minded and has executed integrated brand awareness campaigns across an array of marketing channels to drive awareness and revenue in both Retail/Digital and Indirect Channels. The job holder will also responsible for Public Relations, Influencer relationships, Social Media and Advertising.

Job descriptions:

• Oversee and manage the day to day responsibilities and activations of all of Marketing Programs: This also includes, but is not limited to, relationships with influencers, celebrities, brand ambassadors and external agencies
• Drive cross functional plans for all consumer marketing functions, such as social media, PR and creative planning to maximize Global Marketing assets and programming
• Collaborate with the Retail and Ecommerce units to create unique programming that helps connect with consumers and drive brand awareness in EMEA specifically but also globally
• Drive the connection between our Global Marketing assets and commercial product launches in the EMEA while working collaboratively with the Global Marketing team.
• Create the strategic and growth plans for our indirect channels working directly to execute marketing programs with our wholesale key accounts
• Oversee the budget for EMEA Marketing activation
• Partner with external agency to set communication strategies and develop advertising platforms/executions that maximize business results.
• Participate in cross-functional teams that may include Sales, Finance, and Merchandising to develop and manage marketing objectives, goals and strategies
• Assisting with the tracking and management of brand business performance. Analyze and report market and competitor trends to identify core business threats / opportunities, working with division and market sales teams. Analyze and report key marketing metrics with a view to strengthening marketing plan / activities for the future
• Establish reporting systems and prepare monthly marketing activities packages to be share with Global HQ

Requirements:

• 7-10 years of relevant marketing experience in European fashion Industry (Premium/Start-up/upcoming brands preferred)
• Strong knowledge of marketing principles, as well as strong strategic skills.
• Solid experience in strategy/brand development, including brand positioning and brand building activities. Ability to turn insights into marketing actions and recommendations
• Marketing management / brand management in consumer goods requires
• Results-oriented, organized, demonstrating the ability to lead and motivate others.
• Digital first in thinking. Should have deep understanding of overarching media & digital platforms and campaigns and how to leverage against brand’s strategic touchpoints.
• Leverage excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brand internally and externally (e.g. in front of key customers, PR events etc.).
• Strong understanding of consumer behavior, motivations and insights to drive solutions
• Resiliency to deal with ambiguity and lead through change
• Strong writing skills
• Experience working in an international environment
• Bachelor’s degree is desirable

Conditions:

• Salary - £60,000 per annum, depending on experience
• Location - London
• Other benefits are available

For more information, please apply today!

*** Access Appointments Consultancy Ltd is a recruitment agency based in London. Please note that we’re afraid that due to the high volume of applications we receive, we may not be able to provide feedbacks on individual CVs. Also we can only consider candidates who are eligible to work in the UK and are able to provide relevant supporting documentation such as passport/visas when required. Thank you for your time and cooperation***