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Marketing ManagerLocation: London (Hybrid - 3 days office, 2 days remote)Contract: 12 months (with potential for extension)Salary: £471.47 - £559.36 per day (PAYE)Start Date: 7th April 2024 ideally (flexible)Join a Global Leader in Smart Home InnovationMy client is a leading global smart home security brand, they are seeking an experienced Marketing Manager to drive awareness and engagement for its range of smart security devices across European markets. This is a unique opportunity to work on globally recognized brands that are transforming home security with innovative, user-friendly technology.The RoleAs a Marketing Manager, you will be at the forefront of defining how smart home security products are positioned in the market. You will develop compelling messaging, create engaging marketing assets, and drive go-to-market strategies to maximize customer awareness and sales. Working within a dynamic and fast-paced team, you will collaborate with designers, copywriters, product managers, and PR teams to craft and execute data-driven marketing campaigns.Key Responsibilities:
- Develop clear and compelling positioning and messaging for smart home security products based on customer insights.
- Conduct market research to refine product messaging and translate technical specs into customer-friendly USPs.
- Run A/B testing to optimize product positioning across e-commerce platforms, including Amazon and direct-to-consumer channels.
- Lead the creation of engaging marketing content, including images, videos, and comparison charts.
- Work closely with cross-functional teams, including creative, product, and PR, to execute marketing strategies.
- Prioritize, scope, and manage content marketing projects to ensure timely delivery.
- Develop internal playbooks to educate teams on product features and marketing best practices.
What We're Looking For:Essential Experience & Skills:
- Strong experience in product marketing, preferably within consumer electronics, smart home technology, or a related industry.
- Excellent project management skills with a proven ability to deliver marketing content across multiple regions.
- Ability to navigate and influence large, matrixed organizations.
- A keen eye for detail and a structured approach to content optimization.
- Strong written and verbal communication skills in English.
Desirable Skills:
- Passion for storytelling and the ability to create engaging marketing content tailored to different markets.
- Ability to manage multiple projects in a fast-paced environment.
- Experience working across multiple time zones.
- Proficiency in additional European languages (German, Dutch, Spanish, French, or Italian) is a plus.
This is a fantastic opportunity for a marketing professional with a passion for smart home technology and a drive to create impactful customer experiences. If you're ready to take on an exciting challenge, apply today!
