Marketing Manager

Job title: Marketing Manager

Location: Home-based with occasional travel to London and Manchester.

About:

An exciting opportunity to join a Microsoft Solutions Partner who drive digital transformation with bespoke Microsoft Dynamics and Power Platform solutions that empower businesses to improve efficiency and achieve lasting change. Recognised for delivering transformative impact and innovative solutions that seamlessly integrate with and enhance Microsoft technology, achieving exceptional results for customers.

Role Purpose:

As a Marketing Manager you will play a pivotal role in driving lead generation efforts and shaping the overall marketing strategy. You will be responsible for designing, executing, and optimising high-impact marketing campaigns that attract and convert high-quality leads. Reporting directly to the Head of Marketing, you will ensure that our marketing initiatives align with business goals, enhance brand awareness, and drive customer engagement within the digital transformation sector.

Job Description:

The Marketing Manager will oversee lead generation strategies, campaign management, content creation, and partner relationship nurturing, particularly with Microsoft. This role will require close collaboration with cross-functional teams to ensure that marketing efforts align with business needs and drive measurable results.

Key responsibilities:

• Lead generation: Design and execute targeted marketing campaigns, including impactful SEO and PPC strategies, to generate high-quality leads and drive business growth.
• Strategic leadership: Develop and implement marketing strategies that support overall business goals and lead the strategic planning process.
• Collaborative execution: Work closely with sales, marketing, and cross-functional teams to ensure successful marketing initiatives.
• Campaign management: Oversee the design, execution, and management of marketing campaigns, including SEO and PPC efforts, to meet business objectives and maximise ROI.
• Content creation: Manage the development of marketing materials (blogs, case studies, webpages) to communicate our value proposition and thought leadership.
• Brand building: Drive demand and increase brand awareness across digital channels, including ads, social media, email, and events.
• Relationship management: Foster strategic partnerships, especially with Microsoft, to strengthen our market position.
• Industry awareness: Stay informed on marketing trends and adapt strategies to keep our efforts fresh and effective.
• Collaboration & management: Manage inputs from the wider business and external partners to ensure alignment and successful execution of campaigns.

Qualifications:

• Education: Degree in Marketing, Business, Communications or a related field.
• Experience: 5+ years of B2B marketing experience, preferably in the digital transformation or technology sector.
• Additional Experience: Proven experience in lead generation, campaign management and strategic marketing planning.

Personal Skills:

• Excellent communication skills, both written and verbal.
• Strong leadership abilities, with a collaborative and team-oriented approach.
• Strategic thinker with a creative mindset and attention to detail.
• Resilient, adaptable, and able to thrive in a fast-paced environment.
• Passionate about digital marketing trends and emerging technologies.

Professional Skills:

• Data analysis: Expertise in analysing marketing data to inform decisions and improve campaigns.
• Campaign management: Proven track record in executing successful marketing projects.
• Content creation: Skilled in content generation and copywriting.
• Lead generation: Ability to generate leads through targeted marketing campaigns.
• Marketing automation: Experience with marketing automation tools, such as Microsoft Dynamics 365 Marketing or HubSpot.
• Social media strategy: Strong understanding of social media platforms and paid advertising strategies.
• Google analytics: Proficient in tracking and optimising digital marketing efforts.
• Event management: Experienced in planning and executing marketing events and webinars.

Desired Skills:

• Experience managing Marketing Development Funds (MDF) and working with channel partners.
• Understanding of the Microsoft technology stack and its value proposition in the digital transformation space.

Benefits:

• Flexible working hours and remote work options.
• Comprehensive health and wellness programs.
• Professional development opportunities and continuous learning.
• Regular team-building activities and company events.
• A supportive and inclusive culture that values diversity.

Join us:

We are committed to fostering a diverse, inclusive culture where everyone is valued for their unique contributions and supported to thrive, regardless of background, identity, or experience. This is a fantastic opportunity to grow within an ambitious, forward-thinking startup that values innovation and collaboration. If you’re ready to make a meaningful contribution and support the future of marketing we want to hear from you.