- Independently defines and aligns with Softlines leaders the re-brand transition implementation steps of all selections across fashion, jewelry, beauty, and luggage
- Including packaging, physical product, detail pages, catalog, and inventory transition
- Defines the transition strategy of selecting moving brands with new and updated workflows for partner teams
- Is the marketing Single Threaded Leader for Softlines business and design teams and leads the weekly connects to move forward with implementation steps
- Defines and delivers the internal communication for Brand Implementation (email Flashes, lunch & learns, internal PR) and defines and delivers the external PR plan
- Engages with 15+ project points of contact on a regular cadence to ensure ETAs are met
- Builds a project workback schedule with key milestones, ETAs, ownerships and stakeholders’ alignment
- Works with the channels team to include Our Client Essentials re-brand requirements into editorial assets
- 8+ years of professional non-internship marketing, project, or program management experience
- Experience driving direction and alignment with large cross-functional teams
- Experience leading go-to-market for consumer product launches
- Experience owning program strategy, end-to-end delivery, and communicating results to senior leadership
- Experience in fashion, hardlines or consumables product marketing or brand management
- Experience in working on communication plans