Back to search
- Supporting the teams in their goal to increase awareness, accelerate lead generation, acquisition and engagement
- Ensure all available marketing channels are used to maximum effect, including online, email, PPC and social media
- Drive the optimisation of campaigns by analysing targeting, creative, messaging and a compelling value proposition
- Review and report on all campaigns against the agreed objectives, and identify key learnings that will increase the effectiveness of future campaigns
- Constantly be looking for and engaging in ways to improve channel performance and output
- Identify key industry trends and innovations to deliver new and exciting acquisition plans helping to define key new customer groups to target
- Create compelling and impactful content by writing, editing and proofing content and communications for promotional material, online content, social media, email campaigns and newsletters
- Manage and develop collateral to support the teams including a presentation library. Creating a core set of slides covering market positioning, strategic focus areas and core services and ad-hoc presentations required to support spokespeople at conferences and events
- Identify opportunities for supporting imagery, infographics and video that simplify our messaging and relay complex processes and ideas in creative formats, and manage the process to create this content
- Ensure our website is maintained by updating and posting all agreed digital content
- Professional marketing qualification - degree, CIM, CAM
- Solid experience as a marketing professional, working with and managing external agencies, to implement effective marketing campaigns integrating all communication channels
- Prior experience in customer or retention marketing with a track-record of demonstrable business results through testing and deploying campaigns
- Be data driven and analytical
- Experience of product/service marketing in a B2B environment
- Experience working with key campaign management tools and platforms (eg. Meta and LinkedIn ad manager)
- Ability to use Adobe Creative Suite – Photoshop, Dreamweaver, Illustrator, PremierePro
- Experience of using Oracle NetSuite
- Experience of HubSpot marketing automation
- £45,000 - £50,000 + Bonus
- Enhanced pension scheme
- Eye care benefits
- Private Healthcare and GP
- Gym membership
- More!
