Marketing Manager

MARKETING MANAGER - B2B SAAS

Our client is a leading SaaS provider of workplace communication solutions to the UK channel market and direct end-customers. They're seeking an experienced and enthusiastic Marketing Manager to join their agile and highly focused team in this hands-on, execution-focused role.

Ideal for someone with a strong track record in demand generation and account-based marketing (ABM) within a SaaS or technology business, this is an exciting opportunity to be part of a high-growth environment, working in a small but highly capable team.

Location: Hybrid role (majority office-based - Oxford Circus, London)

AS MARKETING MANAGER YOUR RESPONSIBILITIES WILL INCLUDE:

• Plan and execute demand generation activities that support the sales cycle and customer pipeline, including webinars, content marketing, lead magnets, and ABM campaigns
• Support the Head of Digital in implementing nurture campaigns to guide prospects through the funnel
• Create and optimize sales enablement materials for both internal channel sales team and reseller partners
• Own customer engagement through newsletters, marketing communications, and content-driven campaigns
• Work closely with the Product team on go-to-market messaging for new feature releases
• Write engaging website copy and blog content targeted to ideal customer profiles (ICPs)
• Create compelling customer success stories and testimonials to build credibility
• Manage organic social media and content distribution tools, ensuring alignment with value propositions
• Own participation in industry and company events, maximizing brand awareness and lead generation
• Conduct regular competitor analysis to inform strategy and maintain competitive edge

THE IDEAL MARKETING MANAGER WILL HAVE:

• Minimum 4 years of marketing experience, with a focus on B2B SaaS, technology, or high-growth businesses
• Proven experience in a demand generation-focused marketing role, with hands-on experience in ABM, content marketing, and sales enablement
• An enthusiastic and outgoing personality, able to 'get people onside' across departments to drive initiatives forwards
• Ability to manage multiple campaigns simultaneously in a fast-paced, growth-driven environment
• Strong understanding of ICP development, messaging refinement, and persona-based marketing
• Excellent copywriting and communication skills, with the ability to craft compelling messaging
• A best-practice mindset, continuously looking for ways to optimize and improve performance

WHY JOIN THIS BUSINESS AS THEIR MARKETING MANAGER?

• Be part of a high-growth SaaS business with innovative workplace communication solutions
• Work directly with the Chief Marketing Officer in a highly impactful role
• Join a small but highly capable marketing team where your contributions will be visible
• Opportunity to shape and execute marketing strategy across multiple software brands
• Central London location (Oxford Circus) with flexible hybrid working
• Chance to develop and implement best practices in a dynamic, fast-moving environment

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.