Back to search
Field Marketing Manager - £50.000 - 6-month contract - Remote (occasional travel to London)
I am currently recruiting for a Field Marketing Manager for my client. This is a varied role reporting into a fantastic hiring manager.
Key duties:
- Develops and implements end-to-end integrated demand generation campaigns for the enterprise segment in the UK/IRE market, with an understanding of the target audience and messaging.
- Executes marketing campaigns, including webinars, virtual events, physical events, social media, and email.
- Contributes to global or corporate campaigns and events where applicable.
- Understands and applies critical success factors for effective programmes, such as best practice tactics, optimal delivery methods/engagement models, technology/tools, relevant content, clear calls to action, and defined follow-up and hand-offs.
- Generates marketing qualified leads and collaborates with BDRs to ensure proper follow-up to help build the sales pipeline whilst analysing campaign data/outreach results to continuously optimise lead generation.
- Monitors results and optimises campaigns to ensure the effectiveness of events, including lead profiles, target audiences, conversion rates, and pipeline (converted + won).
- Collaborates closely with the regional sales organisation and the global product marketing team to ensure accurate messaging and focus on target personas, with an emphasis on NEMEA.
- Identifies vendors best suited for programme goals and manages relationships. Manages specific timelines and budgets.
What we are looking for:
- Strong time management and organisational skills
- Accuracy and attention to detail, analytical thinking skills
- Enjoys the experience of different cultures and markets
- Interpersonal communication skills, works cross-functionally with a variety of teams across the organisation
- Strong writing and editing skills in ENG
- Proficient in Excel, PowerPoint & Word
Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: gb/en/privacy-notice.
