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Marketing Manager (ATL)
Location: Central London (3 days a week in office)Salary: Up to £55,000
An exciting opportunity has arisen with an innovative iGaming company looking for a Marketing Manager to join their team. The ideal candidate will have a strong background in acquisition marketing and above-the-line (ATL) channels, with a solid understanding of complex media mixes, including TV, radio, sponsorships, VOD, and digital marketing.
What You'll Do:
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Lead and manage multi-million-pound marketing budgets, including TV, radio, podcasts, and digital channels.
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Implement and optimize TV advertising campaigns to drive actions such as website sign-ups and deposits.
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Work with media agencies to develop post-campaign analyses and present insights to drive future strategies.
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Build measurement frameworks and identify key business/media KPIs for campaign tracking and reporting.
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Use Medix Mix Modeling (MMM) to derive recommendations and improve media strategies.
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Conduct incrementality testing, AB testing, and competitor analysis to evaluate performance.
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Collaborate with the marketing team to research consumer and audience data, identifying trends and opportunities for acquisition growth.
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Prepare quarterly business reviews on marketing strategies and performance.
Key Requirements:
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Proven experience in acquisition marketing with a focus on ATL channels (TV, radio, VOD, sponsorships).
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Solid understanding of digital marketing (Paid Search, Paid Social, Programmatic, Affiliate).
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Experience working with multi-million-pound marketing budgets and analyzing performance across complex media channels.
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Knowledge of MMM and probabilistic reporting for TV campaign effectiveness.
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Proficiency in Excel, Google Analytics, Tableau, and tools like Adalyser for campaign tracking and analysis.
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Strong background in statistical analysis, including incrementality testing and AB testing.
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International marketing experience, particularly in regulated markets (e.g., global gambling restrictions), is a plus.
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Experience collaborating with agencies and presenting insights to senior stakeholders.
Salary & Benefits:
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Up to £55,000 salary
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Central London office location (3 days a week in office)
If you're a data-driven marketer with experience in acquisition and ATL media campaigns, apply now to join a leading iGaming company in Central London!
