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Marketing Manager
Location - Farrington/Ruislip
Salary - Dependent upon experience plus benefits
VGC is a leading recruitment partner to the UK infrastructure industry. Our unwavering commitment to uphold the highest standards in delivery, sustainability, collaboration, innovation and ethical business has led to VGC being a leading recruitment partner to Tier One clients across the UK and beyond.
As recruitment leaders, we have a clear set of values and goals that underpin everything we do, from placing the brightest and best talent today and nurturing the next generation for the future.
We are recognised for our expertise in providing full recruitment solutions to major construction projects, including railways, highways, airports and power stations - from trades and labour through to professional and technical roles. We focus on safety, quality and sustainability in our operations, all aligned with industry best practice.
Your chance to make a difference:
We are seeking a Marketing Manager to lead and deliver our marketing & communications strategy to take us through our next stage of company growth.
What you would be doing:
- Development and delivery of overall marketing strategy for the VGC Group.
- Maintaining and growing brand presence across multiple social media channels.
- Collaborating with recruitment, support and sales teams to define and improve marketing & recruitment results.
- Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads & Search Engine Optimisation (SEO).
- Working with agency partners to create market leading content.
- Define key KPIs and analyse data across all channels providing actionable insights and improvement plans.
Marketing Strategy
- Work with SLT & agency partner on the development and delivery of the marketing strategy to support VGC through its next stage of growth. Work with key stakeholders to define messaging, brand style, communication channels, advertising plans, collateral, roll out plans and measures of success.
Social media & content creation
- Oversee annual content calendars in line with key company messaging and recognition events such as national apprenticeship week, mental health awareness, modern slavery awareness week etc.
- Oversee social media contributors group to encourage submission of 'out and about' information
- Work with social media partner to plan content dissemination.
Communications & copywriting
- Various types of copywriting including bid writing, internal/external communications, case studies, reports, e-news, safety newsletter and award entries.
- Continuous development of company collateral including advertising templates, presentations, brochures etc.
- Monitor open and read rates and review to identify opportunities for increased engagement.
Website
- Overall management and updating of company website to keep it continually refreshed and updated.
- Work with the recruitment and digital teams to ensure continued improvement to job search functionality.
- Continued improvement of SEO.
Events - Involvement in the organising and promotion of company events.
Merchandise - Planning and managing company merchandise.
Special projects
- Recruitment and candidate generation - working with internal recruitment teams to see how we can use marketing to improve candidate attraction and engagement levels.
- CRM - working with internal recruitment and digital teams to identify how our CRM can be maximised to improve marketing reach and outputs for lead generation and brand awareness.
About you:
- Proven experience with developing and delivering a marketing strategy
- Proven experience of working with external agencies
- Able to work with various stakeholders including external agencies, the SLT, recruitment teams and being able to drive results.
- Able to manage multiple projects
- Strong copy writing and proof-reading skills
- Business to business marketing skills
- Business to consumer marketing skills
- Passionate about the recruitment sectors - previous experience is preferred.
What we offer:
Opportunity to develop market leading media content, Competitive salary,25 days holiday - plus your birthday off!, Buy/sell holiday scheme, Life insurance ,Health cash plans, Employee Assistance Programme, Electric car scheme, Cycle to work scheme, Long service awards & Go Beyond awards ,Work with a great team who are ambitious, driven and excited for all our future opportunities
