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- Drive marketing related outcomes for one or a few projects/products as a key contributor by proactively taking initiative to kick off work streams and projects.
- Drive and guide the user research, market analysis, and insights to make valued business recommendations to cross-functional partners on products and features.
- Develop critical user journeys for future and active consumers and a cohesive user lifecycle strategy in collaboration with cross-functional stakeholders.
- Define critical opportunities to drive step-changes in user growth, increase user engagement with new product features, and drive user adoption of existing features.
- Develop and execute marketing strategy and plans, working closely with sales and marketing leadership.
- Contribute to project scoping and manage project priorities and allocation of technical resources within the project.
- Set challenging but achievable goals and measure success logically.
- Generate and structure a plan and strategy to execute on a project and approach.
- Take the lead to manage competing stakeholder interests and priorities while keeping relevant parties (manager or stakeholders) in the loop on potential issues.
- Proactively and systematically identify and propose new opportunities while expanding beyond usual scope of expertise.
- Prioritize the most impactful ideas to drive growth and make sound business decisions independently. Challenge
- Help solve problems with multiple approaches to reach an optimal solution.
- Build new processes, procedures, methods, tests, and features with foresight to anticipate and address future issues.
- Propose solutions and new ideas to drive work forward.
- Dig in and understand the detailed insights and big picture implications while understanding the strategic view. Influence
- Influence across team(s) and areas of expertise with similar objectives to align resources and direction and scale work.
- Develop strong relationships, internally and externally, offering support and direction to team members.
- Mentor and guide junior team members in their work and help them to onboard.
- Proactively reach out to partner teams to understand their goals, help them
- Act as a trusted partner to senior stakeholders and external partners in the product and feature development process.
- Provide guidance to and manage relationships with partners, agencies, or temporary, vendor, and contractors (TVCs).
- Guide the integration of multiple adjacent project timelines, goals, and objectives.
- Ensure all work, whether produced personally or by an agency, supports and builds the brand, and maintains quality, accuracy, and timeliness.
- Act as subject matter specialist for relevant cross-functional stakeholders on the voice of a product or marketing program.
- Utilize comprehensive knowledge of core products, user insights, messaging/positioning, voice, and overall brand marketing strategy.
- Proactively develop industry or product landscape knowledge and stay up to date on the latest industry trends.
- Possess deep understanding of the nuances of specific product voices or goals that can be adapted to different communications as needed.
- Communicate and present confidently to cross-functional audiences and influence the direction of work through effective presentations.
- Possess a firm grip of new ideas, processes, and approaches critical to the role (e.g., AdWords for small- and medium-sized business marketing).=
- Develop new and complementary skills to enhance current knowledge and expertise and apply them to team and existing work.
