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Inventum has partnered with a leading Financial Services company who are hiring a first Marketing Propositions Manager to join a large marketing team in the UK.
This company are supporting over 800,000 customers across the UK. The role sits within the Marketing team within the Marketing, Customer Experience and Communications directorate, reporting to the Senior Marketing Manager.
We're seeking a Propositions Manager to shape our evolving proposition during a period of significant change in the motor industry and our business. This is an opportunity to build a customer-first function that defines our purpose.
Define the Opportunity:
- Design and evolve propositions aligned with customer needs, brand, and business objectives.
- Collaborate with Insights teams, conduct research, and analyze customer pain points to create segment-specific strategies.
Design the Proposition:
- Develop concepts addressing customer needs and achieving competitive advantage.
- Validate hypotheses through rapid experiments and refine concepts based on feasibility and value.
Create a Business Case:
- Build business cases with cross-functional input, aligning on costs, benefits, and implementation.
- Secure senior leader approval for resources and funding.
Go-to-Market Strategy:
- Guide Marketing and Product teams on launch and testing plans.
- Share clear proposition guidance and address deployment challenges.
Lifecycle Management:
- Continuously optimize propositions to meet evolving customer needs and market dynamics.
- Monitor customer touchpoints and manage the end-of-life stage.
Value Proposition Roadmap:
- Share short- and long-term plans, acting as a key customer insights contact and advocate.
Skills Needed:
- Customer-focused, with a growth mindset and strong leadership skills.
- A strategic thinker, confident communicator, and Agile practitioner.
- Proven experience in B2C proposition development, including G2M strategies and lifecycle management.
- Strong analysis, problem-solving, and team leadership skills.
- Familiarity with frameworks like Double Diamond and tools like Jira.
- Proficiency in BI tools like Power BI or Tableau.
- Experience in regulated industries and large B2C functions.
Inventum Group is acting as an Employment Agency in relation to this vacancy.
