Membership and Marketing Manager

Membership and Marketing Manager

Location: Home Based

Salary: £40,000 - £45,000 per annum

Hours: Flexible Working / condensed hours and/or shortened working week for the right candidate.

The company is on a mission – to make sure that when people are vulnerable, they have access to a legal professional with the skills and experience to help. Because, when this doesn’t happen, the impact on vulnerable people and their loved ones can be devastating.

Their members are the most qualified solicitors in the country when it comes to supporting vulnerable people.

The Role

The membership and marketing manager role is an exciting new position for the organisation and comes at a time when the organisation is evolving – including a new name and brand and a new ten-year strategy.

A key part of the role will be reviewing their current membership offer, making any necessary changes, communicating effectively with members, and working with the CEO to grow their membership both among professionals and students.

The role will also involve working with their commercial suppliers and partners to generate income for the organisation through sponsorship and advertising as well as negotiating benefits for their members, they also have a very strong PR and social media presence, so you will work closely with their PR and marketing agency to continue to build on this to extend their reach, coverage and engagement with the public and potential members.

Key Duties:

The overall aim of this role is to retain and recruit members and drive income from partnerships.

• Develop and champion a new Member Engagement Strategy and Plan (including focus on retention, recruitment, segmentation, value provision and year-round engagement
• Responsible for undertaking or maintaining the Member Value Proposition (MVP) to maximise retention and recruitment.
• Review and evaluate MVP and make recommendations for change based on KPIs for retention and recruitment.
• Prepare, contribute to and evaluate annual membership plan. Manage implementation and monitor and evaluate membership-related activity.
• Produce regular membership reports; contribute to the membership section of annual report and make sure related content on website is up to date.
• Commission member research activity, both ad hoc (project based) and regular (annual member survey) to ensure insight and research informs strategy. Report insights to CEO/board.
• Accountable for all member data stored in the organisation, whether manual or digital systems are used. Ensures, in partnership with IT team, that the member data collected, stored and used is GDPR compliant and has overview of systems that ensure compliance.
• Ensure operational processes, procedures, practices and policies are reviewed and updated regularly. Ensure all staff are trained when updated.
• Review and improve the customer journey for members (online and offline)
• Review membership scheme (including categories/benefits/fees)
• Deliver valuable member marketing campaigns
• Develop high quality communications to engage members, at every stage of the customer journey
• CRM System/AMS (iMIS) management/configuration/reporting
• Website/CMS (iMIS) management, including content updates
• Lead on membership marketing/online social media campaigns
• Develop and manage commercial partnerships to drive revenue from sponsorship and advertising
• Event marketing, to increase member attendance
• Deliver monthly toolkit (‘Insider’) to help members improve their own personal branding

Skills and Qualifications

• 2 or more years’ successful membership/marketing management experience
• A proven track record of delivering strategies and plans
• Strong organisational skills
• Good project management skills
• Ability to work on own initiative
• A passion for clear communication through powerful creative work and compelling copy is a must
• Ability to work with internal stakeholders (at all career stages/levels of seniority) and external stakeholders (web agency/PR Company/Database Provider)

To Apply

If you feel you are a suitable candidate and would like to work for this reputable company, then please do not hesitate to apply.