National Account Controller

National Account Controller – On Trade / MPO

UK Wide

Spirits

Are you a highly driven and commercially astute On-Trade sales professional with a passion for premium brands? Do you thrive in a fast-paced environment where you can win new business and build lasting relationships with key accounts? If so, this could be the perfect opportunity for you.

We are partnering with a leading spirits company to recruit a talented National Account Controller to drive growth within the On-Trade channel, specifically focusing on major pub companies, breweries, and bar groups across the UK. This is a fantastic chance to make a significant impact on the success of a portfolio of well-loved premium brands.

What will you do?

• Hunter & Gatherer: Proactively identify and target new business opportunities within the premium pub, brewery, and bar segment.
• Relationship Builder: Develop and nurture strong relationships with key decision-makers at major national accounts and groups.
• Deal Maker: Negotiate and evaluate complex tenders, demonstrating strong commercial acumen and securing new listings for our client's premium brands.
• Strategic Planner: Develop and execute territory plans, identifying market opportunities and maximising brand visibility.
• Collaborative Partner: Work closely with RTM teams and internal stakeholders to ensure seamless execution of sales strategies.
• Brand Champion: Become a passionate advocate for the brand portfolio, understanding customer objectives and creating tailored solutions.
• Performance Driver: Exceed individual and team targets for distribution, margin, and activation KPIs.

What are we looking for?

• Proven track record of success in On-Trade sales, specifically within the pub, brewery, and bar channel.
• Experience winning new business and managing key accounts at a national level.
• Strong commercial acumen, negotiation skills, and the ability to evaluate complex deals.
• Excellent relationship building and communication skills.
• A passion for premium brands and a deep understanding of the On-Trade landscape.
• Experience with CRM systems and performance reporting.
• Flexibility to attend evening and weekend events.

What's on Offer?

• A competitive salary and benefits package commensurate with experience.
• The opportunity to work with a portfolio of prestigious and exciting brands.
• A chance to make a real impact on the growth of the business.
• Be part of a dynamic and supportive team environment.

Ready to take your career to the next level?

If the role and responsibilities sound like they are a fit for you – then I’d love to speak to you!  

The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you’re interested in finding out more about our available opportunities or how we can help you further your career, then please contact us today.  

Please get in touch with Kayleigh Astin or click “Apply Now” to be considered for this vacancy.