Partnership Marketing Manager

Position Title: Partner Marketing Manager Location: LondonDepartment: Marketing Reports to: Director of Marketing

The Partner Marketing Manager will develop and execute marketing strategies and campaigns to drive growth and engagement with our partners. This role requires a dynamic individual who can build strong relationships with partners, understand their needs, and create co-marketing programs that align with our business goals.

1. Strategy Development:
   • Develop and implement comprehensive partner marketing strategies to enhance brand visibility and drive mutual growth.
   • Identify and prioritize marketing opportunities with partners.
2. Campaign Management:
   • Plan, execute, and measure marketing campaigns and programs with partners.
   • Manage co-branded marketing initiatives, including digital marketing, events, and content creation.
3. Relationship Management:
   • Build and maintain strong relationships with key partners.
   • Act as the primary marketing point of contact for partners, providing them with marketing support and resources.
4. Collaboration:
   • Work closely with the sales, product, and marketing teams to align partner marketing activities with overall business objectives.
   • Collaborate with partners to develop joint value propositions and go-to-market strategies.
5. Performance Tracking:
   • Monitor and analyze the performance of partner marketing campaigns.
   • Provide regular reports and insights to stakeholders on the effectiveness of partner marketing activities.
6. Content Creation:
   • Develop marketing materials and content to support partner programs, including brochures, case studies, whitepapers, and social media content.
   • Ensure all content is consistent with brand guidelines and messaging.
7. Event Coordination:
   • Plan and coordinate partner events, webinars, and trade shows.
   • Manage event logistics, partner participation, and post-event follow-up.

• Experience Required:
  • 3-5 years of experience in marketing, with a focus on partner or channel marketing.
  • Proven track record of developing and managing successful marketing campaigns with partners.

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