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A leading software company is seeking a Product Marketing Director. The Product Marketing Director will be a strategic leader who oversees the planning, execution, and optimization of all product marketing efforts.
This role requires the development of overarching product marketing strategies, leading a team, and ensuring alignment with organizational goals. The product marketing director will act as the bridge between product development, sales, and the market. They'll need to know the software inside out, understand the customers' pain points, and communicate the value effectively across all channels.
Key Responsibilities:
- Develop and drive product marketing strategies aligned with company objectives.
- Direct the product positioning, emphasizing technology as a solution to specific problems to drive measurable economic value. Conduct research and competitive analysis as needed.
- Own and lead the messaging of how they position our product. Developing clear, concise product messaging that resonates with target audiences.
Ideal Candidate:
- 8+ years of experience in product marketing, with at least 3 years in a leadership role.
- Experience with B2B Enterprise marketing strategies.
- Experience in a software business or financial services
McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.
