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Fantastic opportunity for a product marketing manager To join a scale up SaaS company
Client Details
A SaaS company providing tech solutions to the professional services sector.
Description
1. Product Messaging & Positioning:
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Craft and refine compelling product messaging and positioning tailored to our target audiences.
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Ensure consistency and alignment with the company's brand narrative and value proposition.
2. Go-to-Market (GTM) Strategy:
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Lead the planning and execution of GTM strategies for new product releases and feature rollouts, including the creation of content such as marketing emails and social posts.
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Collaborate with product management, sales, solutions, and wider marketing teams to ensure seamless and impactful launches aligned with business objectives.
3. Sales Enablement:
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Equip the sales team with tools, presentations, and resources to effectively communicate product benefits and close deals.
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Create product-focused content, such as battle cards and pitch decks.
4. Customer and Market Insights:
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Conduct research to deeply understand customer needs, pain points, and behavior.
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Work with the Global Product Director to analyze and define the total addressable market (TAM) for your product(s) and identify growth opportunities.
5. Cross-functional Collaboration & Stakeholder Management:
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Work closely with product, customer success, and marketing teams to align strategies and ensure customer-centricity.
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Participate in monthly product board meetings with key stakeholders and advocate for the customer by bringing insights into product development and feature prioritization.
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Inspire and influence junior marketing team members by sharing best practices, demonstrating a passion for innovation, and fostering a collaborative culture.
Profile
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Worked in a role that is solely focused on product marketing.
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Demonstrated experience in leading product launches and formulating effective marketing strategies.
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In-depth knowledge of product marketing within B2B SaaS environments; familiarity with technology solutions for the legal sector is advantageous.
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Proven ability to manage stakeholders and influence high-level decision-making.
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Outstanding written and verbal communication skills, capable of developing clear and persuasive messaging.
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Analytical approach with proficiency in interpreting data to inform strategic decisions.
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Skilled in utilizing customer relationship management systems, marketing automation tools, and analytics platforms.
Job Offer
Hybrid working
Flexible working
Progression/promotion opportunities
