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The Company
Our client is a successful manufacturer of engineering products sold into global markets. Having enjoyed significant growth over the years, they have created a new role for a Product Marketing Manager to focus on executing effective marketing strategies to drive brand awareness, generate leads, and increase sales.
The Role
Responsibilities:
- Product Positioning: Develop and execute go-to-market strategies and manage sales channel relationships.
- Print Marketing: Secure and manage print advertising campaigns and create compelling editorial content.
- Digital Marketing: Lead all digital marketing efforts (PPC, SEO, Social)
- Exhibition Management: Plan, execute and analyse domestic/international exhibitions
- Web Content: Manage product content and updates
- Customer Engagement: Gather customer feedback and support distributor marketing activities.
- Product Launches: Manage global product launches and communicate product value to sales teams
- Performance Monitoring: Track and analyse marketing ROI and manage marketing budgets
- Market Research: Analyse market trends, competitor activity and customer needs
About You
You should have a good mix of the following skills, experience and qualifications:
- Education: A degree or equivalent in an engineering-focused subject and/or marketing.
- Marketing: Campaign development and execution.
- Project Management: Multitasking and prioritisation
- Communication: Excellent organisational and communication skills
- Analytical Skills: Data-driven decision-making ability
Benefits & Hours
£50000 plus Annual Bonus, Hybrid Work (2 days WFH), Pension, Health insurance, Life Assurance
Monday to Friday: 8:30am to 5:30pm
Based: Acton, West London
