Product Marketing Manager Location: London, Brock Street (3 days onsite)Length: 4 months with possibility of extensionRate: From £58.65 p/h (Inside IR35)Hours: 40 hoursOverviewWe're looking for a strategic and results-driven Product Marketing Manager to join our growing team. In this role, you'll act as the bridge between product, marketing, and sales — shaping how our products are positioned in the market, how we launch new features, and how we drive adoption and growth.Key Responsibilities:

Develop and own product positioning, messaging, and value propositions that resonate with our target audience
Plan and execute product launches, working cross-functionally with Product, Sales, Customer Success, and Marketing teams
Conduct market research and competitive analysis to inform strategy and identify opportunities
Build and maintain buyer personas to guide content creation, campaigns, and sales enablement
Collaborate with demand generation to create product-focused campaigns that drive awareness and acquisition
Develop sales enablement materials including pitch decks, one-pagers, battle cards, and training content
Partner with Product to influence roadmap with customer insights and market trends
Track and analyse product performance, customer adoption, and feedback to continuously improve marketing efforts

Tasks:

Lead market assessment, quantitative analysis, and qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
Deeply understand advertiser needs/requirements and product risk areas to prioritize recommendations to product, engineering, and design teams for new and existing products
Partner with cross-functional teams across that build new innovative solutions for advertisers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
Own go-to-market strategy for a portfolio of ad products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning

Experience/Qualifications:

Product Marketing Manager with 10+ years professional experience in technology or internet technology, strategic marketing, product management, management consulting
AdTech experience, experience using deductive reasoning to simplify and communicate complex issues
Experience collaborating across cross-functional teams with the experience to influence behavior and drive resolution in the context of competing perspectives
Organization and people skills and experience in setting priorities, problem-solving, multi-tasking, and working independently in a dynamic, rapidly changing workplace
Retail background

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