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We are working with a consumer finance business who are looking to hire an SEO Manager / Search Manager into their growing customer marketing team in London.
This is a new role which will be responsible for taking a lead on developing and managing the SEO strategy for the brand and in time build out the paid search strategy.
Client Details
The client are a customer finance business with a social and ethical purpose. They are looking to hire a Search Manager into their growing customer acquisition team in London.
Description
Key responsibilities of the Search Manager:
Key Responsibilities:
- Organic Search (SEO):
- Develop and define our overarching SEO strategy
- Lead the development and execution of SEO strategies to improve visibility and drive traffic, including keyword research, on-page optimisation, and link building.
- Lead the development of a content marketing strategy that puts SEO at its core, with support from the Content Marketing Executive.
- Regularly analyse competitors to find new opportunities and keep optimising existing strategies.
- Provide expert SEO guidance for colleagues across the business and to our dealer partners.
- Work closely with internal teams to develop a technical SEO roadmap and deliver technical SEO improvements.
- Help build SEO content plans for sponsorship activities and events to boost organic performance.
- Use tools like Google Search Console and SEMRush (or similar) to track performance and make data-driven decisions.
- Stay updated on the latest SEO trends, techniques, and best practices.
- Paid Search (PPC):
- Lead the creation, launch, and ongoing optimisation of paid search campaigns to drive traffic and conversions.
- Manage campaign structure, ad creation, keyword selection, audience targeting, and bid management.
- Work closely with agencies or platform account managers to make sure best practices are in place and opportunities are maximised.
- Continuously monitor and optimise PPC performance to maximise return on investment
- Analytics & Reporting:
- Analyse the performance of SEO and PPC efforts using Google Analytics and other tools, delivering regular reports and insights to stakeholders.
- Use data to assess campaign effectiveness, spot trends, and identify ways to improve both organic and paid strategies.
- Line Management:
- Line manage the Content Marketing Executive, providing guidance, support and development.
Profile
The successful candidate for the Search Manager role:
- Proven industry experience in organic search and SEO strategy.
- Deep understanding of SEO principles.
- Hands-on experience with SEO tools (e.g., SEMRush, Google Search Console).
- Strong analytical skills and the ability to interpret data, analyse trends, and create actionable insights.
- Excellent communication and collaboration skills, with the ability to work effectively across teams.
- Experience in PPC campaign management, ad creation, and budget optimisation.
- Industry experience is flexible - financial services, agency, automotive, consumer - the main focus is a customer focused environment where you have been responsible for driving the right traffic to the website.
Job Offer
Competitive
