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This exciting role for a London Charity is to lead on their brand strategy and communications efforts.
This senior role is integral to shaping the organisation's voice, enhancing brand presence and reputation, and engaging key stakeholders, including members, partners, and the creative community. Collaborate with cross-functional teams to execute impactful brand campaigns, manage external communications, and elevate the organisation's reputation in the creative industry.
Key Responsibilities:
- Brand Strategy & Management: Collaborate with the Marketing Director to define and implement the brand strategy, ensuring alignment with our mission, vision, and values. Champion brand consistency across all communication channels and touchpoints.
- Communications Planning: Develop and manage integrated communication strategies to promote initiatives, programs, and awards. Tailor communications to engage target audiences, ensuring consistency in tone and messaging.
- Content Strategy & Creation: Lead a team of creatives to deliver compelling content across digital, social, audio, and print platforms. Ensure content planning aligns with organisational goals and resonates with diverse audiences.
- Campaign Development & Management: Oversee the execution of marketing campaigns, managing budgets, timelines, and resources. Collaborate with performance experts to measure and optimise campaign impact and ROI.
- Team Leadership & Collaboration: Mentor a team of in-house and freelance creatives, fostering a collaborative environment. Work with various teams to support organisational goals.
- PR & Thought Leadership: Position the organisation as an authority in the creative industry through thought leadership content, speaking engagements, and industry events.
- Event Marketing: Develop strategies to promote events, driving awareness and attendance. Report on event performance and optimise for future events.
- Innovation & Best Practices: Stay updated on marketing trends and best practices to maintain the organisation's leadership in creativity and marketing.
- Stakeholder Engagement: Manage relationships with key stakeholders, serving as the primary contact for media inquiries and external communications.
Key Skills and Experience:
- Proven experience in a senior brand and communications role.
- Expertise in developing and executing comprehensive brand and communications strategies.
- Strong understanding of the creative industry and organisational objectives.
- Exceptional written and verbal communication skills.
- Experience in managing relationships with key stakeholders.
- Ability to lead and mentor a team.
- Strong project management skills.
- Proficiency in digital marketing, social media, and modern communications tools.
- Familiarity with data analytics tools to measure and optimise campaign effectiveness.
