Senior Commercial Manager - Events

Senior Commercial Manager - Events

Location: Wimbledon
Salary: Competitive, based on experience
Contract Type: Full-Time, In-Office

A leading events organisation is seeking an experienced Senior Commercial Manager to drive revenue growth, manage key accounts, and develop strategic partnerships for a major industry trade show. This is a pivotal role, responsible for exhibition sales-including stand and sponsorship revenue-as well as digital opportunities, leveraging both existing relationships and new business prospects.

Sales & Revenue Growth

• Manage the full sales cycle from lead generation to contract negotiation and closing deals.
• Maximise revenue through exhibition stand sales, sponsorship, and digital channels.
• Identify and engage new business opportunities within relevant industry sectors.
• Work collaboratively with marketing, operations, and editorial teams to ensure successful event execution.

Account Management & Partnerships

• Build and maintain strong relationships with exhibitors, sponsors, and key stakeholders.
• Provide excellent account management to ensure high client satisfaction and retention.
• Develop tailored sponsorship and exhibitor packages to meet client objectives.
• Act as the key point of contact for commercial partners, ensuring seamless engagement before, during, and after the event.

Market & Competitor Analysis

• Stay informed on industry trends, competitor events, and emerging commercial opportunities.
• Conduct research to identify potential new revenue streams.
• Attend industry events to expand networks and generate new leads.

Financial & Performance Management

• Work towards and exceed revenue targets.
• Provide regular sales reports, forecasts, and performance updates to senior management.
• Ensure accurate record-keeping of all commercial agreements and contracts.

• Proven experience in a senior commercial sales role within events, exhibitions, media, or a related industry.
• Strong B2B sales and business development skills, with a track record of securing high-value deals.
• Excellent relationship management and negotiation skills.
• Understanding of exhibitor sales, event sponsorship, digital sales, and partnership management.
• Proactive, results-driven, and strategic mindset.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Familiarity with CRM systems and sales reporting tools.

• Opportunity to play a key role in delivering a major industry-leading trade exhibition.
• A fast-paced, high-growth environment within the B2B events sector.
• Supportive team culture with excellent career growth opportunities.
• Competitive salary, generous commission structure, and benefits package.

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