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Senior Content Marketing Manager!
Location: London (Hybrid) | Salary: £70,000 - £80,000 + Benefits
Are you a strategic thinker with a passion for content marketing? Do you thrive in a collaborative environment and enjoy crafting compelling narratives that resonate with audiences? If so, we have an exciting opportunity for you to join our dynamic international marketing team!
About the Role:
As the Senior Content Marketing Manager, you'll lead the charge in developing and executing a robust content and growth marketing strategy for our client's Travel & CPS lines of business. This is a pivotal role where your leadership will drive impactful communication and engagement across various channels.
What You'll Do:
- Develop & Execute Content Strategy: Design comprehensive customer communication strategies in collaboration with Product, Sales, and Marketing teams.
- Content Creation & Management: Lead the creation of targeted materials such as case studies, whitepapers, email campaigns, newsletters, and website content. Manage content calendars for consistency and timeliness.
- Brand Positioning & Messaging: Define and maintain consistent messaging that reflects our client's brand voice and vision across all marketing materials.
- Integrated Campaign Management: Plan and manage integrated B2B marketing campaigns that effectively reach our target audiences.
- Digital & Social Media Management: Oversee digital strategies, including social media and website content, to enhance engagement and brand visibility.
- Collaboration with Cross-functional Teams: Work closely with internal teams and coordinate with external partners for seamless execution of marketing activities.
- Measure Customer Engagement Metrics: Monitor engagement rates, customer awareness, and retention to optimise content effectiveness and satisfaction.
What's in It for You?
- Flexible 40-hour work week, Monday to Friday
- Hybrid working model
- Industry-leading pension scheme
- Private medical insurance
- 25 days holiday plus bank holidays, with the option to purchase more
- Life assurance and income protection
- Gym Flex membership and discounts & perks platform
- Comprehensive employee wellbeing initiatives
What You'll Bring:
- Strategic Thinking & Communication: Proven ability to craft and execute effective customer communication strategies.
- Attention to Detail: A high level of accuracy in your work.
- Collaboration Skills: Strong teamwork skills to align messaging and enhance customer experience across departments.
- Customer-Centric Mindset: Understanding of the customer journey to effectively address client needs.
- Content Development & Copywriting Expertise: Proficiency in creating engaging content for various channels.
- Project Management & Organisation: Ability to manage multiple campaigns and projects simultaneously.
- Data Analysis & Reporting Skills: Experience in analysing engagement metrics and campaign ROI.
- Digital Marketing Knowledge: Familiarity with SEO, email marketing, and social media, along with marketing automation tools (Salesforce Marketing Cloud, Hubspot, Meketo).
- Innovation & Creativity: Encouragement of out-of-the-box thinking to explore new ideas and solutions.
If you're ready to make an impact in a vibrant environment and lead transformative content strategies, we want to hear from you! Apply now and be a part of our journey to redefine the future of content marketing!
Note: All applications will be treated in strict confidence.
Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.
By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.
