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An exciting opportunity for a year contract with the leading SaaS company, a true trial blazer. We are looking for an experience industry campaign specialist to deliver strategic campaigns across Financial Services (FINS) in the UK and Ireland.
£39ph + Holiday pay PAYE (Inside IR35)
14 month contact
Hybrid working 2/3
Bishopsgate
As the Senior Manager, Field Marketing Industry Campaigns - UK, you will lead the development and execution of integrated demand generation campaigns for the Financial Services (FINS) industries in the UK and Ireland. This role involves working closely with senior sales stakeholders to drive leads, pipeline, and ACV. You'll manage a marketing programme that engages prospects and customers to support pipeline goals, collaborating with global and EMEA marketing teams on initiatives like Global Campaigns, Digital, Strategic Events, GTM Campaigns, ABM, Exec Programs, and SICs. The role requires strategic problem-solving skills and experience in B2B demand generation, working with cross-functional teams to align on objectives, execute plans, and measure results.
Key responsibilities for this role
Reporting to the Director of Industry Marketing, you will be responsible for the strategy and implementation of the marketing plan in support of UKI business that spans the following areas:
* Lead the Go-to-Market Strategy for Financial Services (FINS): Leading and developing the comprehensive go-to-market marketing plan for FINS to generate marketing driven pipeline (New Logo, Upsell and Cloud Cross-sell) through collaborating with UK marketing functions, sales leadership, and aligning with EMEA & Global Field Marketing.
* Performance Management: Results-driven. Manage the annual marketing plan and goals for specific group of industries, accountable for the budget management and quarterly targets, initiatives, and metrics, ensuring measurable and accountable results.
* Data-Driven Innovation: Owns the marketing driven pipeline goals and targets for their respective segment, uses data-driven decision making through analysis to drive performance of Marketing Sourced and Marketing Influenced pipeline from go-to-market activity, understand and target prospects and customers successfully, and align with the state of the sales business, to optimise the Marketing plan and spend to maximise impact and engagement
* Orchestrating Stakeholders across Multiple Channels: i.e. Digital, Events, Executive programs, ABM, Salesforce Innovation Centre engagements. Ensuring alignment with overarching Marketing and Business objectives, and achievement of Marketing targets.
* Stakeholder Alignment: Communicate with key senior sales stakeholders, particularly the Senior Area-Vice President for industry, industry advisors, account executives and business development teams.
* Collaborating as one team: Translating business priorities into effective marketing strategy across the teams, aligning the priorities across both sales and marketing to achieve results. Collaborating as one Global Field Marketing team to maximising our Campaigns and Demand Generation initiatives.
Required Skills
* 10+ years of professional experience in marketing campaigns roles. Industry marketing experience in Financial Services a plus.
* Strong background in leading and delivering demand generation campaign strategies and plans, from concept through to execution and results.
* History of achieving performance-marketing, delivering and over-achieving on goals and targets. Results driven.
* Adept at working across multiple customer and prospect segments for new logo, cross-sell and upsell strategies
* Ability to work across a complex set of solutions, multi-functions, and multi-regional organisations.
* Ability to think creatively, identify and solve complex problems
* Strong communication and presentation skills, with ability to influence stakeholders
* Excellent time management and prioritisation skills
* Highly motivated, detail-oriented, and a self-starter
