Senior Marketing Manager - Large Scale Events

Senior Marketing Manager - Large Scale Events

Circa £45,000 + Bonuses + Benefits

London ( 2-days office)

My client provides business executives from around the world with access to tailored conferences, large scale events, virtual events and digital content keeping them up-to-date with industry trends, producing an unrivalled portfolio of market leading "must attend" events in every industry. As part of growth plans a new role has arisen for a B2B Marketer to work on their largest events.

Key responsibilities and accountabilities

As a Senior Marketing Manager, you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing initiatives.

Specifically, the role involves:

• Formulating and executing targeted marketing strategies for your portfolio of international events
• Forging mutually beneficial marketing partnerships with associations and publications
• Utilitising a full range of online marketing tactics, including social media, SEO and PPC
• Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy
• Preparing all promotional copy and collateral
• Establishing close working relationships with our exhibitor clients
• Working closely with other internal departments to achieve project objectives
• Hitting agreed targets for direct revenue generation and lead generation whilst closely managing the event marketing budget

• Establishing effective working relationships with speakers and sponsors to gain their buy in to promote our events through podcasts, webinars and webcasts

Desired skills and Experience

· Educated to degree level- ideally within marketing or communications

• 2+ years’ marketing experience preferred, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisation
• Experience with digital marketing (SEO & SEM, social media etc.)
• Excellent written & oral communication skills
• Commercial mindset - Experience in managing budgets and ROI for maximum profit gain
• Keen for new experiences, responsibility and accountability

• Exceptional interpersonal skills

• Is a creative problem-solver, detail focused and analytically inclined
• Ability to work independently under tight deadlines
• Self-driven, results-oriented, with a positive outlook