Senior Marketing Manager

Senior Marketing Manager

Tottenham court road (3x in office)

Full time permanent

80-90k

Our client is looking for a Senior Manager, EMEA Marketing who will be responsible for driving the company's marketing strategy in EMEA and executing a wide range of integrated marketing programs to enhance the brand within the marketplace across EMEA and drive profitable growth.

Responsibilities

• Increase our clients market penetration in EMEA by developing and driving marketing strategy to support business development efforts.
• Partner with business leaders, the Head of Marketing & Communications, and the marketing team to develop and execute marketing plans that enhance the brand within the marketplace across EMEA and drive profitable growth while ensuring cohesive messaging and consistent best practices, including supporting the launch of the business into new territories.
• Work with the Head of Marketing & Communications to drive the shift from reactive to a proactive PR program that enhances the perception of the client in the marketplace and increases brand awareness.
• Establish engagement programs across email and social platforms to increase brand awareness for the client and their services, elevate the profile of their experts and engage their clients and partners.
• Develop and execute deal marketing campaigns, including PR, print and online advertising, email, social media and website updates for online auctions and private treaty sales.
• Collaborate with cross-functional teams to understand presentation requirements and objectives to create and maintain core pitch decks for the EMEA businesses.
• Collect, update, and maintain library of core pitch decks and case study slides highlighting our past work with clients.
• Manage the day-to-day planning and execution of corporate client facing events, industry conferences, and trade shows, including pre- and post-event communications and attendee management.
• Work alongside the marketing team to design, document, and execute marketing programs for events and ensure event display accurately represents the client's brand.
• Manage the process of working with the business to create invitee lists and manage RSVP tracking.
• Organise planning meetings/check-ins with stakeholders throughout the planning process, and a recap/next steps/reporting after the event.
• Manage budget for corporate events and sponsorships.
• Manage the EMEA events calendar.
• Research and communicate professional and industry events to the business, ensuring they have adequate presence and representation.
• Build and maintain relationships with professional and trade associations.
• Oversee industry sponsorships, identifying advertising opportunities that maximise brand awareness and ROI with our core audiences and executing on annual plan for each sponsorship.
• Coordinate, draft, edit and drive effective thought leadership and content across multiple formats such as written, visual, digital and video that adhere to brand guidelines, including:
• Press releases.
• Print and digital advertising
• Marketing collateral (brochures, one pagers)
• Email, direct mail and newsletters.
• Social media
• Speaking engagements and byline articles
• Manage the EMEA corporate marketing budget and evaluating ROI, generating metrics to assess and report on the impact of the marketing efforts in the region.
• Assist business in annual budgeting process for business line specific budgets as it relates to business specific marketing efforts.
• Closely manage and engage with third-party providers and agencies, to ensure it is relevant and representative of the brand.

Education & Experience

• business-to-business (B2B) marketing/communications experience, preferably within a financial/professional services sector.
• Experience in working in a fast-paced, dynamic business environment.
• Experience in dealing with senior stakeholders and influencing and engaging effectively.
• Proven record of successful development and execution of marketing plans in the EMEA region with a focus on the UK, Spain, Germany, Netherlands, and UAE.

Knowledge, Skills & Abilities

• Strong leadership skills with ability to drive the marketing agenda forward and achieve results through others.
• Well-rounded marketing skills and good business acumen.
• Proactive, highly organised, dynamic, and resourceful.
• Excellent written and communication skills.
• Good interpersonal skills, able to work with people from all levels, and solicit support from colleagues.
• Strong stakeholder management skills.
• Ability to act as a brand ambassador ensuring consistency and qualify across marketing initiatives.
• Collaborative team player, with ability to work independently.
• Results-oriented with attention to details and ownership in the execution of marketing activities.
• Strong technical proficiency in the Microsoft Office Suite (e.g. Excel, PowerPoint, and Word),
• experience in utilising multi-media design tools and leveraging the latest social media and communication platforms.
• European language skills a plus, but not a necessity.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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