Senior Marketing Manager

Senior Consumer Marketing Manager

• Are you a Senior Marketing Manager/Marketing Account Director with experience of working with major/household-name consumer technology brands?
• Have you led and delivered a broad mix of creative digital campaigns, either as an internal senior marketing manager and/or as an Account Director in an agency environment, delivering to your client?
• Are you UK-based and happy to work in a remote-first role, but can work flexible hours to collaborate with teams in the USA - working the hours of 11am - 7pm, rather than 9am to 5pm for most, if not all of the week?
• Could you travel to the USA once a quarter, for a week at a time?

If so, then this could be a great opportunity for you! We are looking for a highly experienced marketing professional to join an innovative medical technology company. Our client produces wearable tech, which significantly improves the quality of life of its customers/patients by monitoring the users condition and administering medication automatically. The business is now looking to refresh and reinvigorate the brand, with a focus on leveraging creative marketing approaches. This is where you come in…

This Senior Marketing Manager will supervise and lead strategic account management and project management to ensure marketing deliverables are executed on strategy, budget, and time. This will involve close partnership with the internal/external creatives, marketing operations, and marketing managers on key initiatives for the franchise and US/International team. They will partner closely with these teams to refine targeting, positioning and ultimately, the agency project and creative brief. They bring success to the team through effective relationship management, and value creation by leveraging the full capability of all creative resources. They work closely with the other product marketing teams (Consumer, Public Relations, Channel, Partners) in delivering and exceeding expectations for creative execution performed by the internal/external creative teams.

In addition, this person will also work closely with corporate communications, human resources and other functions on related corporate brand projects. If you are passionate about marketing and ready to make a significant impact on the brand's future, we want to hear from you - join the team and be part of a creative journey that will shape the future of the brand.

Responsibilities:

- Partner with the global commercial teams to build the brand and develop creative executions that create a positive emotional connection with targets. Constantly look for ways to deepen brand equity and grow the global business.

- Drive a 360 vision for the consumer creative campaign idea globally — support connection to all touchpoints- digital, PR, paid, organic, influencers, etc.

- Be the heart of the consumer mindset for our marketing partners and the GME - drive insights and strategy. Stay current on consumer social trends and bring insights to the broader organisation.

- Drive Global Consumer creative effectiveness to drive increased awareness, interest and action. You will be responsible for creative timelines and associated tasks for work assigned to the creative team for a variety of consumer campaigns and launch deliverables across different markets. You will manage expectations, objectives, timelines and negotiate dates and scopes of work as needed.

- Closely collaborate with various team members across Global Marketing teams, external agencies, and third-party vendors to execute work.

- You will assess and streamline creative project workflows, ensuring that each step of the process, from initiation to final execution, is efficient and effective. This involves optimising internal resource allocation, reducing bottlenecks, and eliminating unnecessary steps to expedite delivery.

- You will collaborate closely with the rest of the team to plan and forecast budgetary requirements to optimise resource allocation for creative projects.

- Consult with global franchise and downstream / international marketing teams on targeting, insights, and positioning where appropriate.

- Work with global cross functional downstream marketers and franchise product marketing managers to develop quality creative briefs and lead creative development with creative agency.

- Champion the brand internally and externally making sure all elements of the company and key stakeholders understand the brand and its goals.

- Drive Global Consumer Brand Consistency-

- Develop strategy/creative briefs to lead the advertising agency and development of new advertising campaign(s).

- Develop new processes to support global marketing organisation and translate US marketing successes for global consumption.

- Be the centre of excellence for all global marketers bringing new ideas to the table, monitoring the competition and helping to advise on best practices.