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Our client, a leader in B2B Events & Conferencing organisation, is currently seeking a Senior Marketing Manager to join the rapidly growing team. The Senior Marketing Manager will have previous experience of managing marketing teams previously and must have a background in B2B Events and Conferences.
Key Responsibilities for the Senior Marketing Manager
- Lead and mentor a high-performing marketing team
- Empower and train an ambitious team of Marketers by championing continuous improvement and operational excellence.
- Ensure effective implementation of marketing plans, maintain cross-team alignment and standardise best practices.
- Oversee marketing budgets, ensuring campaigns are cost-effective and deliver measurable ROI.
- Measure and communicate marketing campaign results, continually optimising for efficiency and scale, and seek to recommend improvements and generate new best practices through experimental efforts.
- Conduct thorough market research and competitive analysis to identify demand, risk, competition, and growth opportunities.
Key Experience for the Senior Marketing Manager
- Background in B2B Conferencing and Events
- Line management experience, with a demonstrated ability to mentor and develop a high-performing team.
- Experience developing, training and managing a team.
- Strong marketing skills, including familiarity with platforms such as LinkedIn, email marketing tools and delivering successful marketing strategies and campaigns which drive pipeline and secure revenue.
Please apply as directed!
