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Work for a charity as a Senior Marketing Manager/ Senior Supporter Acquisition Manager (permanent).
Hybrid - Central London - £47,112 to £48,132 per annum (Inclusive of London Supplement) per annum - permanent.
The Senior Marketing Manager/ Senior Supporter Acquisition Manager will be responsible for…
- Responsible for the development and delivery of acquisition marketing plans for range of fundraising initiatives to recruit a significant number of new supporters. Could include appeals, regular giving, lotteries, legacies, events, utilising a broad range of media (direct dialogue, broadcast, print, digital) to achieve the above objectives.
- Manage a multi-million pound expenditure budget that will provide a significant future income source for the charity.
- Work with the Head of Supporter Acquisition to devise annual and 5-year Acquisition strategies and budget figures, then implement and report against these strategies.
- Optimise the mix of marketing channels, appeals/products and audiences to meet supporter volume and lifetime value targets in the most cost-effective way.
- Line management - two managers and two co-ordinators.
What we look for
- Charity experience.
- Direct marketing campaigns (fundraising).
- Digital marketing.
- Significant experience of devising, implementing and managing multi million pound income and expenditure budgets.
- Line management experience.
- Acquisition marketing.
- Project management and good organisational skills.
What we offer
- Salary: £47,112 to £48,132 inclusive of London Supplement.
- Hybrid, 2 days on site, 3 days wfh.
- 5 days week - 37.5 hours.
- Central London.
