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Senior Performance Marketing Manager - Crypto Gambling Acquisition

GNB Partnership
Posted 2 days ago, valid for 6 days
Location

London, Greater London EC1R 0WX

Contract type

Full Time

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

info
  • Our client, a growing crypto igaming startup, is seeking a Senior Performance Marketing Manager with 5+ years of experience in performance marketing, including at least 2 years in crypto or gambling sectors.
  • The role involves leading global paid acquisition efforts, focusing on acquiring high-LTV players for crypto gambling partners while managing significant ad budgets.
  • Candidates should have a proven track record in scaling paid campaigns and a deep understanding of both Web2 and Web3 paid media buying ecosystems.
  • The position offers competitive compensation along with performance-based bonuses, providing full ownership of growth channels and the opportunity to shape a growing team.
  • This dynamic role is ideal for someone with an entrepreneurial mindset who thrives in fast-paced environments and is eager to innovate in the crypto gaming space.

Our Client

Our client is a young and growing crypto igaming startup that’s redefining the future of gaming with blockchain technology and decentralized economies. Their mission is to create innovative, immersive experiences for players while integrating crypto in ways that push the envelope. As a young and dynamic team, they are looking for a Senior Performance Marketing Manager who knows how to navigate the high-stakes world of paid acquisition, crypto-native audiences, and the nuances of the gambling vertical.

Role Overview

As the Senior Performance Marketing Manager, you’ll lead and scale their global paid acquisition efforts across multiple channels, with a core focus on acquiring high-LTV players for our crypto gambling partners. This is a senior, strategic, and hands-on role — perfect for someone who’s not afraid to get in the weeds, optimize well, and scale fast.

Key Responsibilities:

  • Own and lead paid acquisition strategies across channels: Google Ads (where possible), native, programmatic, display, pop-under, push, and Telegram/crypto-focused media buying
  • Identify and scale high-performing campaigns targeting crypto-native gambling audiences
  • Manage six-figure+ monthly ad budgets with a laser focus on CPA, ROAS, and LTV
  • Work closely with creative, landing page, and funnel optimization teams to iterate quickly and drive conversions
  • Build and manage relationships with networks, affiliates, and third-party ad tech vendors
  • Run competitor research, market analysis, and campaign benchmarking
  • Track, analyze, and report on performance KPIs using visualisation platforms
  • Stay on top of trends in crypto, iGaming, ad fraud, and emerging acquisition channels (especially in Web3)

Key Skills and Qualifications:

  • 5+ years of experience in performance marketing, with at least 2+ years in crypto, gambling, or high-risk verticals
  • Deep understanding of paid media buying in both Web2 and Web3 ecosystems
  • Proven track record of scaling paid campaigns profitably
  • Experience with native ad platforms (e.g., Taboola, Outbrain, other), programmatic, and crypto-specific channels (e.g., Coinzilla, Bitmedia)
  • Familiarity with compliance, ad cloaking, GEO targeting, and ad account risk mitigation in gambling verticals
  • Advanced analytics skills and experience working with conversion tracking, postback URLs, and affiliate platforms
  • Entrepreneurial mindset — comfortable working in fast-paced, performance-driven environments

Nice to Have:

  • Experience working directly with or promoting crypto casinos / betting platforms
  • Understanding of on-chain analytics, wallets, and DeFi user behavior
  • Strong network in the crypto and gambling ad space

Whats on Offer:

  • Competitive compensation + performance-based bonuses
  • Full ownership of your growth channel(s)
  • Opportunity to shape a growing team and scale acquisition globally
  • Freedom to test, fail, and scale fast — backed by a team that knows how to win

Apply now in a few quick clicks

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.