- Take responsibility for designated markets, managing the channels. Tasks include briefing in creative, publishing assets, targeting set-up, optimising campaigns and routinely reporting results.
- Working with colleagues globally to help plan, deliver and execute successful monthly, quarterly and annual marketing plans for Paid Social channels.
- Coordinate with digital marketing and marcoms/creative teams to produce creative assets including visual images and video plus copywriting.
- Analyse successful ads to recommend and initiate A/B testing models in multi markets across different platforms.
- Measure campaigns in line with CPA and CLV targets. This includes bottom of funnel customer acquisition campaigns and higher funnel campaigns which are evaluated on softer brand related metrics.
- Responsible for developing complex strategies but also be able to explain them to nurture junior members of staff and non-digital stakeholders.
- Liaise with data side of the marketing team to ensure tracking is set-up optimally. Implement tracking links and landing pages to ensure all published ads are fully functional.
- Absorb overseas market nuances and understand how different cultures and audience behaviours feed into marketing strategies beyond the UK.
- Review competitor ads for inspiration and insights related to what you do, and present quarterly insights to relevant stakeholders.
- Lead reports for your campaigns on weekly, monthly and quarterly basis, including the Quarterly Business Review among stakeholders.
- Develop forecast and mid-year reforecast projections based on trends and expectations for your managed campaigns.
- Experience in Paid Social campaign management.
- Proficiency in Meta and similar platforms with a strong understanding of campaign setup and optimisation.
- Experience with creative briefing, ad testing methodologies, and bid management strategies.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Experience in the iGaming industry, including compliance knowhow.
- Experience working with Tableau or digital visualisation tools.
- Experience using Appsflyer.
- Sound understanding of Paid Social platforms (Meta/X/Snap) and their features (Advantage+, VBO)
- Familiarity with Microsoft products to report results – Excel, PowerPoint and Word.
- Sufficiency managing five-and-six-figure budgets over extended periods, plus any relevant experience working in LATAM or US markets
- Experience in the Greek market is preferable but not essential