Commercial Director

Commercial Director

London

Competitive package with stock options

The Advocate Group are excited to be working with a fast-growing premium beverage brand that is redefining the industry.

With B Corp certification and a commitment to donating 1% of turnover to charity, they’re building a purpose-driven, high-impact brand that significantly reduces carbon footprint in the category.

They already have global presence across APAC, EMEA including the UK where they have secured partnerships with 50+ Michelin-starred restaurants and global hotel groups, with a pipeline of further high-profile collaborations.

As Commercial Director, you will be responsible for:

• Building and executing a commercial strategy to drive growth in the UK market.
• Leading high-level sales engagements with luxury hospitality, gastronomy, and corporate partners.
• Developing the route-to-market strategy, working directly with distributors and larger accounts.
• Creating buzz and brand awareness, acting as the face of the company in the UK.
• Structuring and scaling a team, initially operating solo before recruiting and managing a sales team.
• Leveraging international relationships to secure key deals and partnerships.

About you:

• A high-calibre commercial leader who is strategic yet entrepreneurial—someone who can drive direct sales, build processes, and shape the UK market approach.
• Experience in premium beverages, high-end hospitality, or luxury FMCG is required.
• Experience in building a business from the ground up—comfortable being hands-on while also thinking long-term.
• Well-connected within the UK food & beverage scene, with the ability to open doors to key accounts.
• Able to represent the brand as its face in the UK, speaking confidently at events and with industry leaders.
• Understands the importance of sustainability and impact-driven businesses.

The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you’re interested in finding out more about our available opportunities or how we can help you further your career, then please contact us today.

Please get in touch with Kayleigh Astin or click “Apply Now” to be considered for this vacancy.