Social Media Executive

Join a dynamic energy provider dedicated to sustainable solutions in the UK. We are looking for a creative Social Media Executive.

Initially it will be a three-month contract but there is potential for it to be extended. The role is Hybrid, with two days a week being based in their London office. It is a full-time role, 40 hours per week. If this role feels right, send us your CV.

Accountabilities:
* Lead the execution of the content calendar across all social media platforms (Facebook, LinkedIn, Instagram, YouTube).
* Collaborate closely with various departments to identify opportunities for optimizing customer acquisition, engagement, and service demand.
* Develop and plan innovative, category-leading content with a focus on achieving creative excellence.
* Uphold and refine the brand's tone of voice, ensuring its style drives engagement and standout in the category through expert craftsmanship.
* Write social media copy and work alongside the in-house creative team to align image and video content.
* Manage publishing schedules and employ organic strategies to maximize reach and engagement.
* Enhance engagement by actively managing the online community in partnership with Consumer Service teams.
* Continuously seek optimization opportunities through reporting and A/B testing.
* Lead the creation of reactive content to drive positive disruption on social channels.
* Oversee scheduling, publishing, and curation of content across all platforms.
* Engage with other trusted channels to expand reach and improve brand sentiment.
* Prepare detailed monthly performance reports with analysis and actionable recommendations for all channels.
* Monitor social media channels

Knowledge and Skills:
* Proven experience in developing and executing comprehensive social media campaigns, from strategy through to implementation
* Strong analytical skills
* Customer-focused approach to social media engagement
* Demonstrated success in growing social media channels and fostering active community engagement
* Proficient in reporting on key social media performance indicators (KPIs)
* Extensive experience in both long-form and short-form copywriting
* Skilled in tailoring copy to align with various brands and diverse target audiences
* Experience in both agency and in-house settings
* Expertise in social media specifications, formats, and compliance with platform regulations
* Advanced knowledge of social media management and reporting tools, particularly Hootsuite
* Experience managing influencer relationships is highly desirable
* Strong creative abilities with a proven track record in brand development
* Consistent implementation of brand tone of voice (TOV) across all communications
* Ability to efficiently manage multiple projects simultaneously in a fast-paced environment
* Keen attention to detail, with excellent command of spelling, punctuation, grammar, and the nuances between British and American English
* Proven expertise across various social platforms including Facebook, YouTube, LinkedIn, Instagram, TikTok, Reddit, and Spotify
* Strong experience in collaborating with multiple stakeholders
* Experience with start-up brands and/or sub-brands is a plus
* Ability to leverage data for optimizing business opportunities is an advantage
* B2B experience is beneficial

Please note:
Should your application be successful, and you are offered the role, a number of pre-employment checks need to be carried out before your appointment can be confirmed. Any assignment offer with our client will be subject to a satisfactory checking report from the Disclosure Barring Service.
This vacancy is being advertised by Rullion Ltd acting as an employment business.
Since 1978, Rullion has been securing exceptional candidates for a range of clients; from large well-known brands, to SMEs and start-ups. As a family-owned business, Rullion's approach is credible and honest, focused on building long-lasting relationships with both clients and candidates.
We celebrate and support diversity and are committed to ensuring equal opportunities for both employees and applicants.

Rullion celebrates and supports diversity and is committed to ensuring equal opportunities for both employees and applicants.