- Evaluating and automating prospect account analysis to accelerate deal cycles.
- Assessing Google Ads accounts from a commercial, industry, and AI adoption perspective.
- Codifying, standardising, and optimising the way Upp.ai measures ad performance and AI effectiveness.
- Engaging directly with customers, sales, and engineering to translate data into actionable insights.
- Develop and automate account assessment frameworks, reducing analysis time and improving accuracy.
- Build Python-based analytics models to measure Google Ads performance, AI effectiveness, and commercial impact.
- Standardise key metrics for paid media efficiency, AI adoption scoring, and benchmarking against industry best practices.
- Reduce manual analysis by implementing automation pipelines that surface insights instantly.
- Work with engineers to productise automated performance assessments and integrate them into the sales workflow.
- Present data-driven insights to potential customers, demonstrating AI adoption benefits and performance gains.
- Translate customer analysis and industry trends into product roadmap insights.
- Collaborate with engineering on optimising AI decision-making models based on real-world account data.
- Python & SQL proficiency – automating analysis, handling large datasets, and generating insights.
- Experience with Google Ads APIs, paid media analytics, or marketing automation tools.
- Ability to build visualisations and dashboards using Matplotlib, Plotly, or BI tools.
- Comfortable presenting insights to customers and internal teams.
- Ability to bridge technical analysis with commercial outcomes.
- Experience in ad-tech, AI automation, or SaaS analytics is a plus.
- Passion for AI-driven decision-making in paid media.
- Ability to codify and structure analytical models into scalable frameworks.
- Interest in growing into a Product Owner role with a strong foundation in data.