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Senior Data Analyst
Location: Twickenham (3 days in-office, Mon-Wed)Salary: Up to £50,000
Are you a data-savvy professional looking to make a meaningful impact in a dynamic and fast-paced media environment? Join an Audience Data and Insight team as a Senior Data Analyst, where you'll turn complex datasets into actionable insights that shape business strategies and drive growth.
About Us
They are a leading media group with a diverse portfolio of over 70 market-leading brands spanning industries such as automotive, marketing, business, and finance. Their content reaches audiences across digital platforms, print publications, live events, and more. They're constantly evolving, with a focus on innovation and data-driven decision-making to stay ahead in the ever-changing media landscape.
The Role
As a Senior Data Analyst, you'll be at the forefront of leveraging data to support marketing, sales, and analytics efforts. Reporting to the Head of Audience Data and Insight, you'll play a critical role in implementing and optimising their recently adopted Customer Data Platform (CDP), Amperity, and contribute to advanced analytics projects.
Your Responsibilities Will Include:
- Designing and developing automated dashboards and reports using Looker to track financial and performance metrics.
- Analysing audience data to inform strategies on revenue growth, acquisition costs, ROI, and conversion rates.
- Collaborating with Sales and Marketing teams to identify growth opportunities across various product streams.
- Supporting the implementation and optimisation of our CDP, enhancing marketing campaigns and lead generation.
- Promoting a data-driven culture across the business by empowering teams with actionable insights.
- Becoming a domain expert in live events, paid content, and key markets to provide targeted analysis.
About you:
- Technical Skills:
- Proficiency in SQL is essential, with Python as a bonus.
- Experience with Looker is highly preferred, though not mandatory.
- Ability to navigate and analyze complex datasets effectively.
- Experience: Around 5 years in a similar role, ideally within media or a related industry (B2B/B2C experience both welcome).
- Personality Fit:
- Strong communication skills to work effectively with diverse teams across a complex business.
- A proactive, problem-solving mindset with a passion for uncovering insights.
- Ability to adapt and thrive in a dynamic environment managing multiple brands and product offerings.
THE BENEFITS
The successful candidate will receive a salary of up to £75,000, plus an array of additional benefits.
HOW TO APPLY
Please register your interest by sending your CV to Cameron Macdonald via the apply link below.
