Back to search
Duration - 12 months
Responsibilities:
- Drive marketing outcomes for projects/products by initiating and leading workstreams.
- Conduct and guide user research, market analysis, and insights to inform business recommendations.
- Develop user journeys, lifecycle strategies, and marketing plans in collaboration with cross-functional teams.
- Identify opportunities for user growth, engagement, and adoption of product features.
- Define project scopes, set priorities, and allocate resources effectively.
- Establish goals, measure success, and create strategies for execution.
- Manage stakeholder relationships, ensuring alignment of goals and priorities.
- Proactively identify and propose impactful growth opportunities.
- Build processes, methods, and features to solve current and future challenges.
Collaboration & Leadership:
- Influence and align cross-functional teams to scale work effectively.
- Develop strong internal and external relationships while mentoring junior team members.
- Act as a trusted partner to stakeholders, aligning marketing and product development goals.
- Integrate project timelines and objectives for seamless execution.
Expertise:
- Serve as a subject matter expert on product and marketing strategies.
- Ensure all work aligns with brand standards and maintains quality, accuracy, and timeliness.
Create Product Marketing Content:
- Develop marketing content aligned with product strategy and positioning.
- Collaborate with cross-functional teams to iterate content and design based on standards and formats.
- Work with production teams to publish final marketing content for one or more teams.
Develop Brand Strategy:
- Craft product brand positioning, value propositions, and messaging strategy using user insights.
- Tailor brand messaging to different communication needs, such as narratives and brand frameworks.
Develop Product Marketing Content Strategy:
- Design and implement content strategies for product marketing across various channels.
- Identify, track, and analyze quantitative and qualitative metrics for products or business ventures.
Generate User Insights:
- Determine and scope research needs independently.
- Manage and guide user research through internal and external partners to gain actionable insights.
Go-to-Market Strategy and Planning:
- Analyze market size and opportunity (e.g., users, revenue, market growth, profitability).
- Leverage market expertise to identify opportunities and create hypotheses and visions.
- Develop product positioning and go-to-market plans, ensuring effective messaging and strategy for launching new products and features.
