SonicJobs Logo
Login
Left arrow iconBack to search

Digital Demand Generation Manager

Headliners Recruitment
Posted a day ago, valid for a month
Location

London, Greater London EC1R 0WX

Contract type

Full Time

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

info
  • We are seeking a Digital Demand Generation Manager to lead our digital marketing efforts for a B2B brand in central London.
  • The ideal candidate should have a minimum of 3 years of experience in demand generation or digital marketing, preferably in a SaaS environment.
  • Key responsibilities include developing a demand generation strategy, leading multi-channel campaigns, and managing the budget.
  • The role offers the opportunity to collaborate closely with senior leadership and various teams to enhance campaign performance and drive conversions.
  • Salary details are not specified, but the position promises significant resource investment and career growth opportunities.

We're on the hunt for a dynamic Digital Demand Generation Manager to steer digital marketing endeavours for a growing B2B brand. Stationed at our bustling central London office, you will be at the forefront of digital pipeline generation and conversion by optimising current digital channels and exploring new avenues for lead generation.

This is a unique opportunity to play a pivotal role in supercharging a key area of the business. You'll have the chance to work with a passionate and dedicated team, with ample resources and support from our senior leadership

This role could be a landmark in your career, driving significant resource and activity investment and offering direct exposure to our senior leadership team.

Key Responsibilities:

  • Develop & Execute Strategy: Craft and refine a robust demand generation strategy that dovetails with our revenue and market ambitions.
  • Campaign Ownership: Lead multi-channel digital campaigns, including paid search & social ads, email marketing, and SMS. Double down on successes and pivot when necessary.
  • Lead Nurturing & Conversion: Partner with the CMO and the current marketing team to create lead nurturing programmes and retargeting strategies to prospects through the sales funnel to conversion.
  • Performance Tracking & Reporting: Leverage your preferred analytics tools (Google Analytics, Funnel, Mixpanel, etc.) to monitor, analyze, and enhance campaign performance, ensuring maximum ROI.
  • Budget Management: Oversee the demand generation budget in close collaboration with the CMO and CFO, maximising efficiency and cost-effectiveness while maintaining a high-quality pipeline.
  • Team Collaboration: Work with the sales, branding, content & creative, and product marketing teams to guarantee unified execution.

Requirements:

  • Experience: Minimum 3+ years in demand generation, growth marketing, or digital marketing within a B2B or B2C SaaS subscription setting.
  • Strategic & Tactical: Adept at balancing long-term strategic goals with day-to-day tactical initiatives.
  • Tech Savvy: Proficient in using marketing automation platforms and analytics tools.
  • Analytical Prowess: Strong analytical skills with the ability to turn data into actionable insights.
  • Collaborative Spirit: Proven experience working closely with sales, product marketing, and branding teams to drive integrated campaigns.
  • Creative Thinker: Ability to think outside the box and innovate while remaining results-focused.
  • Communication Skills: Excellent written and oral English communication skills with meticulous attention to detail.

Location: Central London Department: Digital Marketing Reporting to: Chief Marketing Officer

If you're ready to make a lasting impact and drive substantial growth, we'd love to hear from you!

Apply now in a few quick clicks

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.