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Digital Marketing Manager - Publishing

Hays Specialist Recruitment Limited
Posted 18 days ago, valid for 8 days
Location

London, Greater London EC1R 0WX

Salary

£45,000 - £54,000 per annum

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Contract type

Full Time

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

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  • Join a renowned radical publisher in London with a 50-year legacy focused on social change.
  • The Digital Marketing Manager role requires a minimum of five years of experience in marketing and communications.
  • You will lead direct marketing efforts across the UK, Europe, and export territories, managing a budget and a Digital Marketing Executive.
  • The position offers the opportunity to shape impactful campaigns and report directly to the CEO, providing full autonomy over the marketing function.
  • Salary details are not specified in the job description.

Your new companyJoin a renowned radical publisher with a 50-year legacy in London, committed to challenging the status quo and driving social change. This role offers an exciting chance to become part of a growing team and contribute directly to the company's expanding e-commerce presence. In addition to collaborations with distributors and booksellers, the company is developing a robust direct-to-consumer business. Your new roleAs the Digital Marketing Manager, you will lead the direct marketing efforts for the publisher's catalogue throughout the UK, Europe, and export territories. This includes planning, designing, and executing dynamic digital content across the website, social media, and email channels. You will manage and mentor a Digital Marketing Executive while working closely with the US Direct Marketing Manager to create a unified global marketing strategy. Key Responsibilities:

  • Collaborate with the US Direct Marketing Manager to craft an annual global marketing and communications strategy.
  • Design and implement targeted campaigns for select books, series, backlist titles, and digital products to meet specific sales goals and reach defined audiences.
  • Commission, develop, and ensure the timely execution of all marketing materials and assets for campaigns.
  • Track and assess marketing outreach, audience engagement, and book sales, using these insights to optimise future campaigns.
  • Manage an annual UK and Export marketing budget.
  • Supervise and support the Digital Marketing Executive, fostering professional growth and effective teamwork. What you'll need to succeed
  • Minimum of five years of experience in marketing and communications.
  • Prior management or supervisory experience would be advantageous
  • Strong project management capabilities, with the ability to handle multiple projects and work with various stakeholders.
  • Proficiency in Adobe Creative Suite, Canva or Figma, direct marketing platforms, social media platforms, and analytics software.
  • Knowledge of online analytics and reporting tools.
  • Solid understanding of digital touchpoints and engagement strategies.
  • Familiarity with established and emerging digital tools and platforms.
  • Excellent attention to detail and interpersonal skills; insightful and perceptive.
  • Broad knowledge of digital marketing best practices and social media platforms.
  • A strong appreciation for intellectual and creative projects. What you'll get in returnThis is a unique opportunity to be part of a mission-driven organisation with a rich history. You'll have the chance to shape impactful campaigns and help drive the future of a dynamic publishing company committed to meaningful change. This role offers excellent growth potential. Reporting directly to the CEO, you will have full autonomy over the marketing function. What you need to do nowIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

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In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.