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Our client, a successful pop/dance label, is seeking a Digital Marketing Manager to drive the strategy and implantation of international digital marketing campaigns. This is a key position, and the ideal candidate will be experienced with UK and US digital marketing. The role offers WHF Fridays and a generous holiday schedule, based in Central London.
Key responsibilities will include:
· Overseeing the company’s digital marketing strategies from conception to implementation.· Applying best practice to each campaign and working closely with the team.· Spearheading domestic and international digital marketing campaigns.· Planning campaign activity and measure effectiveness in collaboration with the UK and international teams.· Managing digital advertising activities with the team; buying and optimising advertising across platforms such as Meta, Google Ads, TikTok, Snapchat, and YouTube.· Working with internal and external designers and developers to brief digital marketing tools across campaign websites, banner advertisements, bespoke social media assets, video ads, banner advertisements etc.· Delivering social media campaigns and fan orientated engagement initiatives.· Running social media snapshots, engagements reports and reviewing advertising results using digital insights.· Cultivating a deeper understanding of the artists’ profiles.· Maintaining a keen awareness of social media developments, and advising the team on optimised fan engagements, online advertising, digital media, and music/technology partnerships.· Nurturing social network partner relationships across TikTok, Snapchat, Facebook, Twitter, Google, and others.
Requirements:
· Experience at management level, and strong delegation skills.· Experience in international digital marketing is preferred.· Background in marketing strategy is essential.· Possess a digital project management practical skill set.· Proven expert level digital project management and social media marketing skills.· Possess best practice knowledge in advertising processes and results benchmarking.· Demonstrable track record with managing multiple projects simultaneously.· Proven experience using social media to amplify marketing campaigns.· Able to conceive ideas and bring them into fruition.· Strong written and verbal communication skills.· Meticulous attention to detail.· Comfortable working autonomously and collaboratively.· Confident to brief internal and external designers.· Good collaboration skills.
Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion. The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.
