Digital Marketing Manager

Digital Marketing Manager
Salary: 35,000 - 45,000 (Dependent on experience)
Hours: Full-Time (37.5 hours/week)
Location: Flexible, Remote working available
Responsible To: Head of Marketing

A dynamic company is looking for a driven Digital Marketing Manager to lead customer acquisition through digital channels. With a focus on PPC, paid social, and data-driven marketing, this is a great opportunity to make an impact in a growing, customer-focused business.

About the Company
The company operates award-winning crematoria and memorial parks across the UK, helping over 150,000 families. Their mission is to provide exceptional service, giving customers choice and control in their funeral plans.

The Role
The Digital Marketing Manager will be responsible for driving leads and conversions through paid digital campaigns, managing content strategy, and leading customer lifecycle marketing. The role will also involve overseeing social media channels and optimizing for top performance.

What's Required

• Expertise in Google Ads and Meta Business Suite
• Experience in content strategy and email marketing platforms (e.g., Klaviyo, HubSpot)
• Strong copywriting and AI marketing tools (e.g., ChatGPT) skills
• A keen eye for data, with excellent analytical skills
• Previous experience in a regulated industry is a plus
• Problem-solving mindset and ability to work autonomously

What's Offered

• 25 days holiday + public holidays
• Death in service benefit (4x salary)
• Pension scheme
• Health Cash Plan and Employee Assistance Programme
• Discretionary bonus and Employee referral bonuses
• Flexible, work-life balance options