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Digital Marketing Manager
Location: Remote working position but you must be prepared to travel 1-2 times per month for team meetings mainly in the South-East of England.
Salary: £35,000 - £45,000 per annum (Dependent on experience)
Our clients are a small company of professional education consultants who provide advice to families around the world on private education. The company operates a suite of websites which showcase independent education and publish annual league tables of top schools in the UK as well as international schools around the world.
The company stands apart from their competitors by always providing impartial and accurate advice. They are known for their integrity and their reputation depends on developing and maintaining positive and mutually respectful relationships with colleagues, schools and clients.
They are seeking a dynamic and self-motivated individual to drive their online marketing strategy and exploit the opportunities offered by new technologies to enhance their global reach in the field of international education. The role will be a varied and interesting one, with the potential to take the initiative and play a key role in the growth of the company.
The Role
Website Development
- Ensure that their websites are kept up to date with fresh and relevant content.
- Use Google Analytics to track traffic to their sites and report regularly as required
- Formulate an SEO strategy to boost traffic and quality enquiry numbers.
- Manage their Adwords accounts to maximise return on investment, adjusting campaigns as necessary
- Play a leading role in coordinating website and CRM improvements and liaising with their web developers
Development and Marketing
- Play a key role in analysing enquiries and conversion rates and making regular recommendations for the overall growth of the company.
- Research use of generative AI for systems and service development
Social Media and Video
- Oversee the company’s Social Media strategy
- Create a Marketing Plan to cover regular and frequent SM posts, blogs and newsletter campaigns.
- Develop their YouTube channel and create short videos and Vlogs to promote their services.
- Keep abreast of current SM trends and adapt their strategy accordingly
Sales and Promotions to Schools
- Maintain and develop relationships with schools and other providers to sell advertising opportunities
- Organise webinars to target different markets
- Attend marketing events in the UK and overseas as required
Skills and Qualifications
- Use of Microsoft Office applications
- Understanding of Google Analytics and Adwords
- Proficiency with Photoshop or Canva to create attractive SM posts and other marketing materials as required
- Experience of digital marketing and use of Social Media
- Excellent communication skills and ability to write accurate and interesting copy related to education
- Empathetic nature and open attitude towards different global cultures
- Knowledge of the UK education system including private schools and/or universities (Desirable)
- Educated to degree level (Desirable)
- Knowledge of other languages (Desirable)
- Experience of using generative AI (Desirable)
Benefits
- Remote working
- NEST pension scheme
- Laptop and IT support
To Apply
If you feel you are a suitable candidate and would like to work for this reputable company, please do not hesitate to apply.
