- Oversee and manage external digital marketing agencies to drive performance and ROI.
- Lead Paid Search, Paid Social, SEO, and CRO campaigns, ensuring continuous optimisation.
- Analyse key metrics (CPC, CPA, CTR, ROAS) and provide data-driven recommendations.
- Manage budgets and allocate spend effectively across digital channels.
- Collaborate with internal teams to align digital marketing strategies with business goals.
- Stay ahead of industry trends to identify new growth opportunities.
- 10 years in digital marketing with a focus on SEO, PPC, Paid Social, and CRO.
- Educated to a degree level
- Proven experience managing agencies and holding them accountable for results.
- Strong analytical skills with the ability to drive performance optimisation.
- Excellent communication and project management skills.
- Experience in the financial or travel sector is a plus but not essential.