Head of eCommerce and Digital

A well-established British heritage brand, renowned for its premium apparel, is seeking a strategic and results-driven Head of Ecommerce and Digital. This pivotal role will drive the brand's online growth, focusing on optimising digital strategy, enhancing customer experience, and maximising revenue.

The client, with a rich history spanning over a century, has experienced significant online expansion and now seeks a seasoned digital leader to further accelerate its digital transformation. The successful candidate will be responsible for developing and executing a comprehensive 360-degree digital strategy, encompassing ROAS, CRM, UX, and conversion optimisation.

This role requires a candidate with a proven track record of significantly growing an online e-commerce business. They will possess strong analytical skills, a deep understanding of customer behaviour, and the ability to manage a substantial P&L. The individual will lead demand forecasting, budget allocation, and revenue optimisation, ensuring alignment with overall business objectives.

Key Responsibilities:

• Developing and implementing the end-to-end digital strategy.
• Driving revenue growth, profitability, and customer lifetime value.
• Managing the P&L for Ecommerce, Digital Marketing, and CRM.
• Leading demand and customer behaviour forecasting.
• Overseeing performance marketing and paid media strategies.
• Developing and implementing CRM and lifecycle marketing initiatives.
• Leading website and digital roadmap development.
• Developing and executing an international online growth strategy.
• Managing website localisation and payment gateways.
• Utilising analytics and data to enhance the customer experience.
• Collaborating with the Web Development team to improve website functionality.

Skills and Experience:

• Bachelor’s degree or higher in marketing, business, or a related discipline.
• Extensive experience in growing an online e-commerce business.
• Strong expertise in ROAS, CRM, UX, and conversion optimisation.
• Proficiency with Google Analytics and other relevant analytical tools.
• Working knowledge of Artificial Intelligence and its application in e-commerce.
• Excellent organisational, analytical, and communication skills.

This is an excellent opportunity for a dynamic digital leader to make a significant impact on a prestigious British brand.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.