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Digital marketing manager
Marketing Effectiveness Manager

Marketing Effectiveness Manager

Harnham - Data & Analytics Recruitment

Posted 2 days ago, valid for 22 days

London, Greater London EC1R 0WX

£45,000 - £54,000 per annum

Full Time

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Sonic Summary

The Marketing Effectiveness Manager position offers a salary between £55,000 and £65,000 and is based in London with a hybrid work model requiring attendance twice a month.
The company is a large digital telecommunications firm with a customer base of 5 million, emphasizing a product-led approach.
The role involves collaborating with the Marketing team to analyze media effectiveness across the marketing funnel and provide actionable insights.
Candidates should possess strong communication skills to convey complex processes to non-technical stakeholders and ideally have experience in both agency and client-side settings.
Hands-on experience with Marketing Mix Modelling is required, although candidates won't be expected to build MMM models themselves.

MARKETING EFFECTIVENESS MANAGER

£55,000 - £65,000

HYBRID - LONDON - 2x A MONTH

*Please note, this company is unable to offer sponsorship at this time and you must be a UK resident*

THE COMPANY

Our client is a large, fully digital telecommunications company with a customer base of 5 million. They are a product-led company, viewing themselves as an online community with a great product. These mobile products include SIMs and broadband products, a website and app, communications, and activities with members.

THE ROLE

You'll join a wider Marketing team, sitting in the Effectiveness remit alongside Performance and MarTech Specialists. You will media effectiveness across the whole marketing funnel, bridging the gap between the Marketing Mix Modelling agency and non-technical stakeholders, to provide actionable insights and translate the benefit of the work you do to drive revenue!

SKILLS + EXPERIENCE

You must be a strong communicator who has the ability to translate complex processes to non-technical stakeholders
You ideally have experience in both an agency and client-side setting
Hands on Marketing Mix Modelling experience, but this does not include building MMM models yourself

HOW TO APPLY

If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.

KEY TERMS

IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation

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