Vice President of Media (B2B) Location: London / Hybrid /Remote £100-120k great benefits and high growth company culture with a leading b2b tech agency. The Role: Step into a pivotal role as Vice President of Media (B2B) and lead the vision, strategy, and execution of media planning, buying, and activation for a premier agency's B2B clients. This position offers the chance to shape the agency's B2B media offering, driving growth through innovative, data-driven campaigns and trusted client relationships. Why This Role Stands Out: - Influence and Impact: Lead high-profile campaigns that directly contribute to client success and agency growth. - Leadership and Development: Mentor and inspire a team of media directors, planners, and specialists, fostering a culture of collaboration and innovation. - Strategic Prowess: Define and implement comprehensive media strategies tailored to B2B audiences, integrating advanced targeting methods and multi-channel approaches. - Client Engagement: Serve as the senior media advisor, building trust and providing actionable, data-driven solutions to complex challenges. - Industry Recognition: Represent the agency as a media expert during client meetings, industry events, and thought leadership initiatives. Key Responsibilities: - Client Leadership: Oversee the strategy and execution of media campaigns, ensuring alignment with business objectives and marketing goals. - Pitch & Business Development: Lead media strategy for new business pitches, collaborating with account teams to craft compelling narratives. - Strategic Leadership: Implement media strategies integrating ABM, programmatic, social, search, and traditional channels. - Team & Talent Development: Mentor and inspire the media team, building expertise in B2B media. - Operational Excellence: Ensure campaigns are delivered on time, within budget, and aligned with KPIs. - Thought Leadership: Share insights and expertise, staying updated on B2B trends and media innovations. Qualifications: - Experience: 12-15+ years in media strategy and execution, with a strong focus on B2B clients and campaigns. - Leadership: Proven experience managing client relationships and leading pitches for high-value accounts. - Expertise: Advanced knowledge of ABM platforms (e.g., Demandbase, 6sense, Terminus) and multi-channel B2B strategies. - Skills: Exceptional presentation and communication skills, strong analytical mindset, and collaborative leadership style. Skills & Competencies: - Proficiency in programmatic, social (e.g., LinkedIn, Meta), search, and traditional media channels for B2B marketing. - Ability to translate complex data into actionable insights and recommendations. - Success in managing cross-functional teams and driving exceptional client results. This role is an exceptional chance to leverage your expertise, lead innovative campaigns, and drive significant impact within a dynamic agency environment. If you are a seasoned leader with a passion for B2B media, this is your moment to shine. Keywords: Media Planning, Media Strategy, ABM, Demand Generation, b2b marketing, Digital Advertising, Paid Media, Programmatic
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CV Consulting Ltd
Posted 2 days ago, valid for 21 days
London, Greater London EC1R 0WX
£35,000 - £42,000 per annum
Full Time
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Sonic Summary
- The Vice President of Media (B2B) position is based in London with options for hybrid or remote work, offering a salary between £100-120k along with great benefits and a high-growth company culture.
- This pivotal role involves leading the vision, strategy, and execution of media planning, buying, and activation for a premier B2B tech agency's clients.
- Candidates should have 12-15+ years of experience in media strategy and execution, particularly with a focus on B2B clients and campaigns.
- Key responsibilities include overseeing media campaigns, leading pitches for new business, mentoring a media team, and ensuring operational excellence.
- This role is ideal for seasoned leaders passionate about B2B media, offering the chance to shape innovative campaigns and drive significant impact.
