- Brand Guidelines Expansion: Elevate and refine existing brand guidelines to ensure they are comprehensive, effective, and strategically aligned with B2B goals
- Brand Identity Enhancement: Work strategically to ensure the brand identity is distinct, impactful, and tailored for B2B audiences, improving the overall visual language
- B2B Photography & Illustrations: Create brand guidelines for B2B photography and illustrations, areas currently without any defined standards, ensuring consistency in visual assets
- Design Libraries & Toolkits: Develop and refine design libraries and toolkits that empower designers and other teams to execute brand assets consistently and efficiently
- Stress Testing and Improvement: Stress-test existing brand guidelines, layouts, and templates, identifying gaps and areas for improvement. Develop solutions to make these resources more accessible and effective for B2B needs
- Strategic Brand Design: Approach brand design strategically, creating frameworks and structures that allow for flexible, consistent execution across all design projects.
- Layout Optimization: Analyse current layouts and templates, identifying opportunities for refinement and improvement to make them more usable and effective for design teams
- Presentation Development: Create and deliver presentations to senior leadership that showcase refined brand guidelines, the rationale behind design decisions, and the expected impact on B2B partner-facing assets
- Proven experience as a Senior Brand Designer, with a focus on developing brand guidelines and strategic brand design for B2B environments
- Deep understanding of design libraries, toolkits, and frameworks to support consistent brand execution
- Strong ability to stress-test, improve, and optimize existing brand guidelines, layouts, and templates
- Expertise in creating clear, actionable guidelines for photography, illustrations, and other visual assets
- Excellent communication skills, with experience presenting design concepts and strategies to senior leadership
- Proficiency with industry-standard design tools (e.g., Adobe Creative Suite, Figma, etc.)
- A strategic mindset with a keen eye for detail and a passion for developing cohesive, impactful brand identities