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Marketing and Communications Executive
About Them: Join an international accounting firm that values innovation, collaboration, and professional growth. They are seeking a dynamic Marketing and Communications Executive to support their global marketing initiatives and enhance their brand presence.
Key Responsibilities:
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Digital Marketing and Communications:
- Execute social media and blog content management plans.
- Write/edit social media posts, create graphics, and schedule posts.
- Create/edit videos and reels for digital channels.
- Develop and maintain their YouTube channel.
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Content Management:
- Collaborate with the marketing and brand manager to create/edit content for the website, intranet portal, newsletters, social media, and emails.
- Support communications and member engagement marketing plans for events and webinars.
- Manage email communications to members on network news and resources.
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Event Promotions:
- Assist with event promotions to enhance communications about in-person events and webinars.
- Support member engagement plans to increase attendance.
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Publications:
- Work with member firms to collate news and client stories for internal newsletters and global publications.
- Promote stories and publications via the website, portal, and social media.
- Distribute newly released publications to members.
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Market Research and PR:
- Monitor digital marketing trends, research competitor activity, and explore new innovations.
- Track performance and engagement across digital platforms.
- Support PR initiatives and press releases.
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Brand Compliance and Administration:
- Maintain the Brand Centre and liaise with members to answer questions.
- Support network brand adherence and marketing material creation.
- Coordinate trademark renewals and domain administration for member websites.
Key Requirements/Desirable Qualities:
- Previous marketing experience
- Basic graphic design and video editing skills
- Strong written and verbal communication skills
- Experience in writing business content
- Keen eye for detail
- Digitally savvy and a critical thinker
- Good eye for design and a flexible approach
- Proactive with good time management skills
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