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Data Scientist - Marketing Mix Modelling
Entertainment
Salary: £75,000 - £85,000
Location: London 1 day per week
The Company:
I'm currently working with an industry leader within the gaming space that are seeking an experienced Data Analyst who is an expert in Marketing Mix Modelling that will develop the next generation of marketing intelligence solutions for the business.
This is a crucial role within the company as they build up their team where you will have an opportunity to optimise the existing as well as build new models.
You will:
- Help to create and implement the next generation solution of Marketing Mix Modelling, whilst deploying and maintaining econometric models for different brands and markets
- Assist the team in building a top-tier internal MMM team by fostering a positive culture and environment that promotes excellence in econometrics, while supporting team growth and development.
- Actively contributing to enhancing marketing efficiency and driving improvements through optimisation and scenario planning.
- Contributing to the development and maintenance of marketing optimisation tools, interactive dashboards, and process automation to establish a best-in-class internal econometrics capability
Requirements:
- The ideal candidate comes from marketing agency or consultancy
- At least 3 years of experience of MMM in a dynamic and fast based business
- You have a numerate degree such as Mathematics, Statistics, Economics, or Computer science at undergraduate or postgraduate level
- You are experienced in SQL and Python (or R)
- You are strong in communicating complex topics in simple terms to stakeholders and colleagues.
- You can demonstrate innovative thinking in the MMM space.
*Rates depend on experience and client requirements
