Customer Interaction Senior Analyst - Marketing Effectiveness Expert - 12 Month FTC

ALDI is growing fast in the UK, but we’re also proud to be rapidly expanding across the globe, from Austria to Australia.  To accelerate this growth, we’re looking for dynamic and energetic media professionals to join our International Marketing team.

Acting as a Centre of Excellence to support all ALDI countries, the International Marketing team is on a mission to lead the development of a world class marketing, media and advertising operation within the ever-changing grocery sector.

We are looking for someone with Marketing Measurement and Effectiveness expertise to join the team and help drive our marketing performance across all ALDI South countries.  This is an exciting opportunity to develop and implement improved marketing measurement internationally, working closely with our country marketing teams and other international stakeholders.  This is a chance for you to have a global impact within the business, working in a fast-paced environment and seeing your projects and initiatives come to life in our markets.

We have amazing opportunities for passionate media professionals. If you would like to join our dynamic team, apply to join #TeamAldi today!

Your New Role:

• Leading the ongoing adoption of a global MMM solution in each country and identifying opportunities to extend and augment the programme.  Helping countries interpret results and implement recommendations and ultimately proving the value of the program back to the business. 
• Development and rollout of a bespoke marketing effectiveness framework for all countries.  Providing ongoing support as the countries apply the framework and adapt it to suit their needs and market.
• Creating and monitoring an overall marketing test and learn program to establish the effectiveness of changes made to marketing and media plans
• Working with all 10 diverse ALDI markets to drive increased media effectiveness and performance in all offline and online channels, helping to identify the right solutions for each country according to its market maturity
• Constantly looking for additional opportunities to improve marketing measurement and availability of data, identifying the right partners to work with where relevant and building the business case to support your ideas
• Working closely with the global ALDI community and multiple other stakeholders.  Collaborating with local teams and other global departments to drive success, help solve ALDI’s marketing challenges and champion media and marketing to the wider business.

About you:

• Experience of working with MMM and deploying an MMM programme
• Experience working in a marketing client side or media agency role
• Experience of working in marketing measurement and effectiveness. 
• Good understanding of marketing principles, including advertising, promotion, pricing, sales data, media planning and buying.
• Experience of developing and implementing ways of working and improved process
• Working knowledge of media and marketing, ideally across all offline and online channels
• Experience in a Global role or of working with multiple markets, such as the UK, US, Germany, Austria and Italy
• A fantastic eye for detail, strong analytical skills
• Proactive, inquisitive and personable nature
• Ability to communicate to high level stakeholders and package up complex information in an understandable way

What you will get in Return: 

• Salary starting from £61,065 rising to £79,210
• 5-day/40-hour week, working Monday-Friday, with an office on demand working model. Your office location will be in Tamworth, with the option to work in Camden
• 5 weeks’ annual leave plus Bank Holidays
• Flexible working hours
• Full training provided with ongoing personal development opportunities
• Company sick pay scheme
• Company maternity, paternity and adoption leave pay after 2 years
• Long service rewards
• A variety of Aldi Perks including bike to work scheme, discounted gym passes, accommodation, travel, cinema and family day out tickets
• Access to a free, 24/7, confidential virtual GP service for all Aldi Colleagues and their children (under the age of 16)

*You’ll need to live within 90 minutes of your main working location.

If you’re looking for a career that gives you more, apply today!

Aldi is an equal opportunities employer. We’re committed to maintaining a diverse and inclusive workforce and are dedicated to promoting a culture of inclusion, providing an environment in which collaboration, respect and fairness are essential. We value diversity and are dedicated to treating all of our colleagues and prospective colleagues fairly and with respect